40 Useful Apps That Make Online Marketing Easier

Until I decided to post a call on LinkedIn asking if my network used any useful online marketing apps.

My initial list got bigger and bigger and I got the idea of dividing the apps into categories.

Due to the variety of apps, I also let that idea slide.

So see here: not 10, but 40 useful apps that make online marketing easier!

1. Google Analytics

As a big SEO enthusiast, I can't help but start with an app from Google.

The Google Analytics app puts all the important data from Google Analytics in your pocket.

Ideal if you still want to know how many leads you brought in while on vacation.

Download link iOS: https://apps.apple.com/nl/app/google-analytics/id881599038
Download link Android: https://play.google.com/store/apps/details?id=com.google.android.apps.giant&hl=nl

2. Google My Company

Your Google My Business listing will show up when you search on your business name or when you look in Google Maps.

One way you can manage this listing is through the Google My Business App!

You can update all the information, change opening hours, see exactly how many times your website has been clicked on, post a Google Post and much more.

Pro tip: Since November 2018, Google My Company has had a chat feature that allows you to communicate directly with your customers!

Download link iOS: https://apps.apple.com/nl/app/google-mijn-bedrijf/id853371601
Download link Android: https://play.google.com/store/apps/details?id=com.google.android.apps.vega&hl=nl

3. Facebook

Founded in 2004, Facebook is still terribly popular in 2019.

With still about 10 million users in the Netherlands, it is still one of the most popular social media channels in the Netherlands.

Facebook is used for both business and personal purposes and is a real must if you are involved in online marketing.

And so does the app.

Download link iOS: https://apps.apple.com/nl/app/facebook/id284882215
Download link Android: https://play.google.com/store/apps/details?id=com.facebook.katana&hl=nl

4. Pinterest

Pinterest's market share has been on the rise for years and the platform is becoming increasingly popular.

Advertising on Pinterest has also been possible since this year, making the platform a lot more interesting for online marketers and their clients.

Pinterest is not only a social media channel where images are shared, but you can also think of it as a kind of search engine for inspiration and creative ideas.

Download link iOS: https://apps.apple.com/nl/app/pinterest/id429047995
Download link Android: https://play.google.com/store/apps/details?id=com.pinterest&hl=nl

5. LinkedIn

Currently, this is my favorite social media channel.

For both job searching, bringing in leads, your personal branding, getting and staying in touch with people, LinkedIn is the channel of choice.

LinkedIn is a kind of business version of Facebook.

But without all the cat pictures, memes and the annoying uncles and aunts ;).

If you are not yet using LinkedIn in 2019, this is something that should be at the top of your priority list!

And there's an app of course.

Download link iOS: https://apps.apple.com/nl/app/linkedin/id288429040
Download link Android: https://play.google.com/store/apps/details?id=com.linkedin.android&hl=nl

6. Twitter

Social media channels are not the nicest apps to describe from this list, but they simply must be mentioned because social media can be an essential part of your content or overall online marketing strategy.

Twitter' s market share may have been declining for years, but the platform is still ideally suited as a help desk for a large organization, for example.

Meanwhile, I know of very few entrepreneurs and organizations that actively use Twitter, so if you still do (and get results from doing so), I'd love to hear about it!

Download link iOS: https://apps.apple.com/nl/app/twitter/id333903271
Download link Android: https://play.google.com/store/apps/details?id=com.twitter.android&hl=nl

7. Instagram

Part of Facebook since 2012, Instagram is a channel where the focus is on sharing and liking visual content: images and videos.

The difference with Instagram and other channels is that the content is very "fast" and sometimes only available for some time.

Instagram works especially well for companies that sell B2C products, for example, and is the platform for influencer marketing alongside YouTube.

Download link iOS: https://apps.apple.com/nl/app/instagram/id389801252
Download link Android: https://play.google.com/store/apps/details?id=com.instagram.android&hl=nl

8. Snapchat

We have arrived at the last social media channel from this list!

Snapchat is the platform for children and young adults.

Let's say, people up to about 25 years old.

Since it has already been possible to advertise within Snapchat since 2017, this platform is also very interesting for companies with a young target audience.

Download link iOS: https://apps.apple.com/nl/app/snapchat/id447188370
Download link Android: https://play.google.com/store/apps/details?id=com.snapchat.android&hl=nl

9. Facebook Page Management

Now that we've gotten past the social media "musts," let's move on to the apps that can make online marketing really easier for you again.

Starting with Facebook Page Management!

Facebook Page Management is the app to manage all your Facebook pages.

Think about switching between all your pages, posting, customizing, responding to direct messages and much more.

The big advantage of the Facebook Page Management app is that it is completely separate from the regular Facebook app and it offers many more options to get the most out of your (business) page.

Download link iOS: https://apps.apple.com/nl/app/facebook-paginabeheer/id514643583
Download link Android: https://play.google.com/store/apps/details?id=com.facebook.pages.app&hl=nl

10. Hootsuite

Hootsuite is one of the most popular social media management tools available on the market today.

With Hootsuite, you can schedule posts, monitor your social media channels, track what people are saying about your business and much more.

Opinions are divided when you read reviews about Hootsuite and the Hootsuite app, so my advice is that you just experience Hootsuite for yourself and then decide whether you find it useful ... or not.

Download link iOS: https://apps.apple.com/nl/app/hootsuite/id341249709
Download link Android: https://play.google.com/store/apps/details?id=com.hootsuite.droid.full&hl=nl

11. WordPress

For anyone with a WordPress website: there is a handy WordPress app!

This handy app allows you to publish posts and pages, respond to comments within your blog and customize your website in no time.

The WordPress app is particularly interesting for bloggers, for example, but not when you write big monster articles like this one.

You'd rather do that on a laptop anyway.

Download link iOS: https://apps.apple.com/nl/app/wordpress/id335703880
Download link Android: https://play.google.com/store/apps/details?id=org.wordpress.android&hl=nl

12. Canva

Canva is a largely free program that allows anyone to create a fantastic business card, birthday card, Facebook cover, Instagram Stories or other visual in minutes.

Canva itself and its app work so easily that really anyone can work with it.

A kind of Photoshop Light.

For dummies.

Surely, as a content marketer, this should be one of the tools you use just about every day!

Download link iOS: https://apps.apple.com/us/app/canva-graphic-design-creator/id897446215
Download link Android: https://play.google.com/store/apps/details?id=com.canva.editor&hl=nl

13. BeFunky

BeFunky can also be thought of as a kind of free Photoshop, but with slightly fewer features

It is the tool to quickly resize your image, create a collage or make your image just a little prettier.

The big advantage of BeFunky is that it is incredibly user-friendly.

This applies to both the desktop version and the app!

Download link iOS: https://apps.apple.com/nl/app/befunky/id442716817
Download link Android: https://play.google.com/store/apps/details?id=air.com.befunky.BeFunkyPhotoEditor&hl=nl

14. MailChimp

When I had the idea to write a blog about online marketing related apps, I came to 14.

And number 14, that was MailChimp.

The following apps were all submitted by my LinkedIn connections and their networks.

Back to MailChimp.

MailChimp is an email marketing program pure and simple and is perhaps the best-known program in its industry.

You can simply use MailChimp to set up a nice newsletter and send it to all your readers.

It requires no technical or graphic knowledge, and you can immediately see how often your e-mail is read.

MailChimp's mobile app has pretty much all the features as the desktop version, making it perfect if you want to quickly send out an email or check how well your campaigns are doing.

Download link iOS: https://apps.apple.com/nl/app/mailchimp/id366794783
Download link Android: https://play.google.com/store/apps/details?id=com.mailchimp.mailchimp&hl=nl

15. HubSpot

HubSpot is so big and contains so many features that I could not explain it in a few sentences.

HubSpot is best known for offering products/services designed to improve and make an organization's sales and marketing easier.

Consider:

• CRM
• Marketing Automation
• Social Media Management
• Marketing Hub & Sales Hub

So an all-in-one app.

Download link iOS: https://apps.apple.com/nl/app/hubspot/id1107711722
Download link Android: https://play.google.com/store/apps/details?id=com.hubspot.android&hl=nl
Submitted by: David Seafarer

16. Trello

Trello is a project management tool where you work within a kind of bulletin board with various to-do lists.

Besides the fact that Trello works incredibly pleasantly with your team members, you can also give external parties access very easily.

The advantage of Trello is that it is very visual and you can actually see right away how the project is doing.

Download link iOS: https://apps.apple.com/nl/app/trello/id461504587
Download link Android: https://play.google.com/store/apps/details?id=com.trello&hl=nl

17. Later

Anyone who has tried to schedule their Instagram posts in the past knows that not every social media management tool can do it.

But Later did!

In addition to being able to schedule messages, Later also has the following features:

• Comprehensive Instagram statistics
• Tools to generate more sales through Instagram
• Creating Instagram Stories

Download link iOS: https://apps.apple.com/us/app/later/id784907999
Download link Android: https://play.google.com/store/apps/details?id=me.latergram.latergramme&hl=nl
Submitted by: Yordi Kathmann

18. Unfold

Unfold is an app that supports you in creating Instagram Stories through handy templates.

Ideal for all the influencers and content marketers among us.

Other than that, Unfold has no important features, but it doesn't need to because those templates are already handy and beautiful enough.

Download link iOS: https://apps.apple.com/nl/app/unfold-create-stories/id1247275033
Download link Android: https://play.google.com/store/apps/details?id=com.moonlab.unfold&hl=nl
Submitted by: Yordi Kathmann

Huddle 19.

Huddle is one of IMU's products that helps you create digital training programs, memberships and community building.

The handy app puts you in direct contact with your community, allows you to join new groups, follow all your favorite workouts, post topics and, of course, respond to other topics!

Perfect if you are already using Phoenix, for example.

Download link iOS: https://apps.apple.com/us/app/huddle-community-e-learning/id1447940450
Download link Android: https://play.google.com/store/apps/details?id=com.webuildapps.huddle&hl=lt
Submitted by: Martijn van Tongeren

20. Asana

Strange that I hadn't added Asana to the list, as it is also my project management tool.

Asana works perfectly for people who love lists.

You can very easily add new teams, new projects and new tasks.

By now I have used quite a few project management tools, but personally I find Asana to be the best and nicest.

Asana is suitable for the self-employed among us, as well as for large organizations with large staffs.

In fact, Asana is incredibly scalable.

Download link iOS: https://apps.apple.com/us/app/asana-organize-tasks-work/id489969512
Download link Android: https://play.google.com/store/apps/details?id=com.asana.app&hl=nl
Submitted by: Martijn van Tongeren

21. Evernote

Remember the little colored papers you stuck on your desk, wall and at your colleague's back?

Those notebooks are a thing of the past with Evernote!

Evernote is the app in terms of creating, updating, processing and analyzing your notes and memos.

Ideal for those creative people who, for example, wake up at night with that great idea!

Download link iOS: https://apps.apple.com/nl/app/evernote/id281796108
Download link Android: https://play.google.com/store/apps/details?id=com.evernote&hl=nl
Submitted by: Nathan Veenstra

22. Braintoss

Braintoss is a similar app to Evernote, but works slightly differently.

In fact, with Braintoss you can record, photograph or type your thoughts.

Then that is automatically sent to your inbox.

Ideal if, for example, you want to remember someone's business card, and QR code to use tonight or don't want to forget that great idea.

Download link iOS: https://apps.apple.com/nl/app/braintoss/id576226036
Download link Android: https://play.google.com/store/apps/details?id=com.braintoss.app&hl=nl
Submitted by: Nathan Veenstra

23. Tailwind

Tailwind is a social media management tool that focuses on Pinterest and Instagram and has the USP of automatically posting at the times with the most engagement.

Includes handy #hashtag finder and comprehensive reporting.

Do I need to say more?

Download link iOS: https://apps.apple.com/us/app/tailwind-manage-social-media/id1052327577
Download link Android: https://play.google.com/store/apps/details?id=com.gotailwind&hl=nl
Submitted by: Archana Haarnack

24. Buffer

Buffer is one of the most popular, well-known and used social media management tools alongside Hootsuite and is mainly used for publishing content on social media, being in touch with your target audience and analyzing how you are doing on social media.

A classic example of a social media management tool.

And also just an incredibly useful online marketing app.

Download link iOS: https://apps.apple.com/us/app/buffer-social-media-manager/id490474324
Download link Android: https://play.google.com/store/apps/details?id=org.buffer.android&hl=nl
Submitted by: Archana Haarnack

25. Feedly

Are you also scouring your 14 favorite blogs every day for new content?

That's a thing of the past with Feedly!

Feedly is a feed reader that displays all your favorite blogs, publications, YouTube channels, Tweets, RSS Feeds and more in a structured way in one clear environment.

That's going to save you a lot of time every day, and it's going to make your favorite bloggers' content a lot more accessible.

Nice.

Download link iOS: https://apps.apple.com/us/app/feedly-smart-news-reader/id396069556
Download link Android: https://play.google.com/store/apps/details?id=com.devhd.feedly&hl=en_US
Submitted by: Renkse Holwerda

26. Pocket

Pocket is sort of a combination of Feedly, Braintoss and Evernote.

In fact, Pocket allows you to save the content that passes throughout the day and then view it whenever you want.

You can do all this within a private environment that, if you wish, can resemble an e-reader of sorts.

In addition, it is also possible to have the content spoken and even accessed offline.

Ideal if you don't have time to read the article now, but want to do so tonight!

Download link iOS: https://apps.apple.com/nl/app/pocket/id309601447
Download link Android: https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro&hl=nl
Submitted by: Renske Holwerda

27. UNUM

UNUM is a social media management tool for Instagram that also allows you to shape your posts/Stories.

Similar to Unfold, then, but with more features in terms of managing your Instagram account!

Download link iOS: https://apps.apple.com/us/app/unum-design-your-story/id1057252115
Download link Android: https://play.google.com/store/apps/details?id=com.unum.android&hl=nl
Submitted by: Nihad Memić

28. Fastsave

Do you also find it annoying that you can't repost a post with one or two clicks with Instagram?

Fastsave makes that possible!

By simply turning on the app, selecting a post and clicking "repost," you can already share a post.

It could hardly be easier.

Download link iOS: https: //apps.apple.com/nl/app/video-downloader-story-saver/id1540428124
Download link Android: https://play.google.com/store/apps/details?id=photo.video.instasaveapp&hl=nl
Submitted by: Jim Reuten

29. Planoly

Planoly is a social media management tool for Instagram.

And since we've already had more of those, I don't need to explain to you what you can do with them.

Download link iOS: https://apps.apple.com/us/app/planoly-planner-for-instagram/id1014568284
Download link Android: https://play.google.com/store/apps/details?id=com.planoly.android&hl=nl
Submitted by: Nihad Memić

30. IFTTT

IFTTT is an app that allows apps and devices to "talk" to each other, resulting in making your life a lot easier.

For example: when you leave home, the lights automatically turn off.

Or another example: when you post a photo on Facebook, it is also automatically posted on other platforms such as Instagram.

The possibilities are endless for both personal and business use!

Download link iOS: https://apps.apple.com/nl/app/ifttt/id660944635
Download link Android: https://play.google.com/store/apps/details?id=com.ifttt.ifttt&hl=nl
Submitted by: Maarten Bierman

31. Pro Rank Tracker

Pro Rank Tracker is a true SEO tool where you can find out exactly what position in Google you can be found at.

This can be done by country, province, place and by device.

Of course, you can do much more with Pro Rank Tracker, but this article is already too long for that ;).

With Pro Rank Tracker's handy app, you'll have all the data always available!

Download link iOS: https://apps.apple.com/us/app/pro-rank-tracker/id978238844
Download link Android: https://play.google.com/store/apps/details?id=com.proranktracker.app&hl=nl
Submitted by: Nathan Veenstra

32. SE Ranking Pro

And we move right on to the next SEO tool!

SE Ranking Pro has also been a widely cited and used tool by online marketing agencies and SEO specialists for years.

Within each part of SEO (technique, content and authority), SE Ranking Pro has created a tool to support you and provide more insight.

All this is also available in the convenient SE Ranking Pro app.

Download link iOS: https://apps.apple.com/us/app/se-ranking-pro/id1343879036
Download link Android: https://play.google.com/store/apps/details?id=com.seranking&hl=en_US
Submitted by: Jelmer Zuidema

33. Splice

In this list, tools that can edit your photos abound, but this is the first one that allows you to easily edit videos for on Facebook or Instagram, for example.

Splice is easy to use, offers all the features you need for your social videos and has a library of royalty-free music you can use.

It doesn't get any better.

Download link iOS: https://apps.apple.com/us/app/splice-video-editor-maker/id409838725
Download link Android: https://play.google.com/store/apps/details?id=com.splice.video.editor&hl=nl&gl=US
Submitted by: Jelmer Zuidema

34. Google Keep

Google Keep is virtually the same program as Evernote, but from Google.

With Google Keep, you can do all sorts of things with the notes, as well as save your video and audio in the "Keep.

Ideal for things like a shopping list or, for example, sharing your thoughts with your business partner.

Download link iOS: https://apps.apple.com/nl/app/google-keep-notities-lijsten/id1029207872
Download link Android: https://play.google.com/store/apps/details?id=com.google.android.keep&hl=nl
Submitted by: Jelmer Zuidema

35. SurveyMonkey

SurveyMonkey is one of the biggest players when it comes to creating and sending surveys.

A survey can be useful within online marketing for such things as:

• Market Research
• Customer Satisfaction
• Customer Loyalty
• Testing concepts

Setting up a survey with SurveyMonkey is so simple, you can easily do it with the app as well.

Download link iOS: https://apps.apple.com/nl/app/surveymonkey/id723867634
Download link Android: https://play.google.com/store/apps/details?id=com.surveymonkey&hl=nl
Submitted by: Bastiaan Vercouteren

36. Semrush

If you read my blogs more often, you know that I am a fan of Semrush.

Semrush is, in my opinion, one of the very best SEO tools on the market.

And since Semrush is launching an awful lot of new tools, I expect the popularity will only go up.

I myself did not know that Semrush also owns an app ... but so it is now on my phone!

With the Semrush app, you can't do everything the desktop version can, but you can do a lot.

So definitely worth a try!

Download link iOS: https://apps.apple.com/us/developer/semrush/id1184890970
Download link Android: https://play.google.com/store/apps/details?id=com.semrush.tracking&hl=en_US
Submitted by: Kim V.

37. Crowdfire

We have another one!

Crowdfire is a social media management tool.

What that is I don't need to explain to you anymore, but Crowdfire focuses mainly on four features:

• Content
• Publishing the content
• Statistics of content
• And the mentions!

So similar to a Buffer or Hootsuite.

Download link iOS: https://apps.apple.com/us/app/crowdfire/id528626975
Download link Android: https://play.google.com/store/apps/details?id=com.justunfollow.android&hl=nl
Submitted by: Kim V.

38. Preppr

Your Instagram Sidekick!

Preppr is so far the Instagram management tool with the cutest tagline.

And I wanted to leave it at that.

Although, of course, it is just a handy little app.

Download link iOS: https://apps.apple.com/nl/app/preppr-for-instagram/id1166207253
Download link Android: Could not find.
Submitted by: Anne Rakhorst

39. Google Ads

Advertising within Google (Google Ads) is, of course, the counterpart of SEO.

Both channels have both their advantages and disadvantages, although I am more of a fan of SEO.

Tracking, optimizing and adjusting your Google Ads campaigns is, in some cases, a daily or weekly chore.

So incredibly convenient if you can do that on-the-go with the Google Ads app.

Download link iOS: https://apps.apple.com/nl/app/google-ads/id1037457231
Download link Android: https://play.google.com/store/apps/details?id=com.google.android.apps.adwords&hl=nl
Submitted by: Dennis Stopa

40. BaseCamp

BaseCamp is a project management program that also describes itself as "team communication software.

It is a widely used program that owes its popularity to its convenient operation, clear overview and many features.

Download link iOS: https://apps.apple.com/nl/app/basecamp-3/id1015603248
Download link Android: https://play.google.com/store/apps/details?id=com.basecamp.bc3&hl=nl
Submitted by: Dennis Stopa

Of course, these are not all the apps that make online marketing easier.

If you have any additions, I'd love to hear them.