Q2 2019: Social Media Market Share in the Netherlands & Europe

In short, who will emerge victorious, who will be the losers and which channels should we continue to keep an eye on in the near future?

We'll see!

Netherlands

In the first quarter, Facebook still posted a big loss, but the biggest medium seems to have solved its problems little by little, seeing its market share rise again.

Quite a bit even.

It thus takes a little bit of market share away from the likes of Pinterest and Instagram, which still showed nice gains in recent quarters.

Twitter's share, although down slightly, can be called stable; it has been bivouacked between around 7% for quite some time.

It seems the social medium with the recognizable blue bird has gathered a loyal fan base of users.

Remarkably, with a small rise, YouTube ends a long string in which it consistently showed red numbers.

What caused that turning point is hard to say, but we'll certainly keep an eye on it.
Of course, you can always prepare for a miraculous resurrection of the famous video platform by reading about YouTube SEO and making your videos more findable ;-).

Okay, on to Europe ... what's the situation there?

Europe

In the Netherlands, we are clearly following the same trend as in the rest of Europe, with Facebook and YouTube also ranking as winners in terms of social media channel market share.

And again, Pinterest shows a significant decline from the previous quarter and Twitter and Instagram also lose a little bit of their share.

As such, they do not seem to be incidents at the national level, but actual trends on an international scale.

Let's see if these trends show up in Germany as well.

Germany

As hard as Facebook's social media market share plummeted in Germany last year, it now seems to be rising again.

With a 10% relative increase, the largest social medium is the absolute winner of the past quarter.

Again, by the way, there is no obvious reason for this hefty change, as few significant events have occurred.

Perhaps the German political parties have fully committed to Facebook for winning votes from the European elections?

Who knows.

As in the Netherlands and Europe, this increase does come at the expense of the growth of Pinterest, which is losing as much as ⅓ of its market share with our eastern neighbors.

That market share is expected to pick up, but don't pin me down on it (pun intended).

In addition, Twitter also loses a little in Germany, YouTube gains a little and Instagram's market share almost doubles.

The latter is remarkable, considering that "Insta" has only incurred losses so far.

But what about in Belgium?

Belgium

The increases and decreases market share of social media channels in among Belgians, is almost exactly reversed compared to that of the Netherlands and Europe.

Whereas only Facebook seemed to make big gains everywhere and Pinterest suffered hefty losses, the roles have been reversed in Belgium.

Although the differences are small, still...

The only discernible trend here is that, once again, Belgium is not conforming to the overall European trend.

And that is also something to keep an eye on.

Summary

Q2 of 2019 shows considerable differences between different European countries in terms of the distribution of social media share.

But with big increases and big decreases, the fluctuations within Facebook and Pinterest in particular are also significant; thus, they seem to be changing places in terms of the titles big winner and big loser this quarter.

Other social media are posting marginal results, but are interesting to follow nonetheless.

YouTube's sudden rise in share alone is something to keep an eye on.

And we will certainly do that in Q3!

Source: gs.statcounter.com