What is a Google Post and how can you as a business owner use it?

The functionality was introduced in 2017, but few business owners actually deploy Google Posts.

And that's a missed opportunity, because a well-stocked Google My Company profile is among one of the most important factors of your company's local findability.

What are the benefits of Google Posts?

The biggest advantage of Google Posts is that you can show a piece of additional information without the visitor still being on your website.

For example, you can let people know immediately that there is an offer on one of your products.

This may be just the trigger for the visitor to click on your website.

But Google Posts have even more benefits:

• You can see exactly how many people clicked on your Google Posts (that's how you find out what your target audience likes to read/see).
• You can add several buttons to prompt the visitor to take action (reserve, order, more information, register, view offer and call now).
• You claim a larger area in search results when people search for your business name.

What does a Google Post look like (on mobile and desktop)?

There is a substantial difference between mobile and desktop regarding the design Google of Posts.

The main difference is how prominent the Google Post is. Check it out!

This is on desktop:

And this is on mobile:

The Post is not very noticeable on the desktop, but on mobile devices it causes you to have to scroll a lot further to get to the regular search results.

And that reduces the chances that the searcher will skip your website.

I don't see the Google Posts option. What next?

You may not see the Posts option within your company's Google My Company.

The cause of this is quite simple: you don't have the right rights.

Within a Google My Company account, there are 4 types of permissions

• Primary owner
• Owner
• Manager
• Communications Manager

The Posts option cannot be used when you have the Communications Administrator role.

Well if you have one of the other roles.

Creating Google Post in a few simple steps (3 minutes)

Creating a Google Post is a breeze and, if you have a Google My Business page, takes less than two minutes.

I'm going to explain it to you!

Go to your Google My Business page by clicking here.

Don't have a Google My Business page?

Then click here and read my blog on applying for and verifying a Google My Company.

Back to creating a Google Post.

Once you have clicked on the link to your Google My Company, it is necessary that you first log in with the correct email address.

If the email address is associated with one Google My Company, then you'll immediately get into the right account.

But is the email address linked to multiple Google My Company pages?

Then click on the location you want to create the Google Post for.

You will then be taken to the screen below!

On the left side of the row, click on "Posts.

Then click the mouse on the field that says "Write your post.

At the top, choose the type of Post: event, offer, product or leave it on a regular post.

Then add a photo, write a piece of text and add the appropriate button!

And a good Google Post should then look something like this.Always check what your Google Post looks like by clicking 'Preview'.

Are you 100 percent satisfied?

Then click to publish to put your Google Post live.

5 tips for your Google Posts

• When creating a Google Post, always consider the size of the photo. Make sure the photo is square and is at least 500×500 pixels.
• A Google Post always disappears after 7 days. So if you have a 30-day offer, you need to add the Google Post to your Google My Business page a total of 5 times.
• Only the first 2.5 Posts are visible to the visitor without scrolling. So place the most important Posts last.
• The maximum number of Google Posts is 10.
• You can't change the order, so again ... most important so last!

I hope you managed to make your first Google Post.

Now it's waiting and tracking whether people take advantage of your promotions, visit your events and click to your website.

Still want some help creating Google Posts or can't figure it out?

Then click on this link!

This article was written September 12, 2018 and updated October 26, 2021.