Customer engagement
Customer engagement refers to the extent to which a company succeeds in building a strong bond and commitment with its customers. It goes beyond simply attracting new customers and focuses on creating long-term relationships and loyalty. Customer engagement includes various interactions and communication channels between the company and the customer, such as in-person interactions, online interactions through social media, emails, customer service and other touch points.
The purpose of customer engagement
The goal of customer engagement is to engage customers with the brand, products or services, and actively involve them in business activities. This can be achieved by providing personalized experiences, relevant content and excellent customer service. It's about making customers feel valuable, understanding their needs and helping them achieve their goals. Companies that are successful in customer engagement can enjoy several benefits. These include higher customer satisfaction, increased customer loyalty, positive word-of-mouth and repeat purchases. In addition, engaged customers can become ambassadors of the brand, attracting other potential customers.