Why an FAQ is so important for your webshop [7 reasons].

And you want to know how people handle your data, right?

So your customer wants that too! Even if you provide services. And that's why it's incredibly important to have an FAQ (aka frequently asked questions page).

Today I'll give you 7 reasons why you should start setting them up now.

What is an FAQ page (frequently asked questions page)?

FAQ stands for "frequently asked questions. In Dutch, we also call it a frequently asked questions page.

A frequently asked questions page is a page that lists the most common questions asked by your customer and your potential customer. Within webshops, topics such as:

• Shipping and returns
• Complaints
• Privacy
• Ordering
• Pay
• Warranty and repair
• Cancel
• And more!

Now that you know what and FAQ page means, I'll tell you 7 more reasons why your webshop (or website) should have one too.

Reason 1: a FAQ contributes to your organic findability

A frequently asked questions page is also content. Of course in a slightly different variant as, say, a blog or a landing page, but it is content.

And content allows you to be findable in Google's search engines. For example, people can google delivery time company X.

For that reason, an FAQ page is the perfect place to make use of the so-called long tail keywords. This is because you answer specific questions people have about your business.

And on this page, you can easily share those important answers with your customers and leads.

Reason 2: It's good for your conversion and sales

When you show that you think with your leads/customers, it reassures them. If you make it very clear that they can always return the product free of charge or that they can cancel their order up to 3 days before delivery, that builds trust.

This is because it shows that you are genuinely interested and genuinely thinking along. People who then have doubts about your product or service will then be persuaded.

Therefore, an FAQ page is also a great place to share your unique selling points. Because here you can tell what sets you apart from your competitors and what your advantages are.

Reason 3: You create trust with your target audience

So with an FAQ, you can give some kind of guarantees. Guarantees of a good outcome. That inspires confidence.

But you can also position yourself as an expert by answering questions about your product or service. By doing so, your potential customers will see you as an authority in your field - and that in turn inspires confidence in your company!

Reason 4: You remove a fear from your target audience

Besides the fact that a frequently asked page can create trust, it can also allay a fear. After all, what if the product doesn't fit after all? Or what if your little son isn't happy with the toy after all?

And will it be delivered on time if you order it today? These can all be doubts that a potential customer has that are holding them back from making a purchase or request. With an FAQ, you can eliminate those doubts.

Reason 5: It saves you time (and money).

If all questions are already answered on your FAQ page, chances are people won't need to call your customer service to ask how you handle cancellations or start spamming your Facebook page with questions about when the product will be delivered

After all, that's already on your website.

This is going to save you and your employees a lot of time. And you know what they say about time -- time is money ;).

Reason 6: A FAQ page is good for current AND new customers

An FAQ can obviously be important for new customers to know how you operate and how you handle certain situations, but don't forget about your existing customers, either.

They may not have experienced a certain situation before either. And you may want to reward loyal customers in some ways with some kind of reward system.

Any questions people then have about that system, you can work those back into your frequently asked questions.

Reason #7: It helps you get to know your target audience better

There are several ways to set up a frequently asked questions page. You can wait for people to submit questions and add them to the FAQ, or you can contact existing customers yourself to find out what questions they might have.

Whichever method you go for, you get to know your target audience better. You learn their level of knowledge, what they struggle with, how experienced shoppers generally are, what they care about and what they pay attention to.

You can tie the rest of your marketing back to that :-).

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