Tutorial: linking Google Analytics 4 with Google Ads

And about the latter, that's what we're going to talk about in this article.

Connecting Google Analytics to Google Ads in 7 steps

Step 1: Go to the Google Analytics website and log in.

Step 2: Select the property you want to link to Google Ads.

Step 3: Click the cog on the bottom left, then click "Link with Google Ads" at the bottom of the property column.

Step 4: Click the blue button marked "Link.

Step 5: Click on "Choose Google Ads accounts.

Step 6: Check the Google Ads account you want to link and then click 'Confirm' at the top right.

Step 7: Click "Next" and then "Submit.

This is how easy it is to link Google Ads to Google Analytics 4. If it went well, you should see the following images.

And more

Since I think you'll want more helpful tips and tutorials on Google Analytics 4, I've listed them all here for you.

• Loading Google Analytics 4 with Google Tag Manager
• Adding someone to Google Analytics 4
• Setting up Site Search for Google Analytics 4
• Adding IP address filter in Google Analytics 4
• Click to make phone number & mail address measurable with Google Analytics 4
• Making thank you page measurable with Google Analytics 4
• Google Analytics 4 import conversions into Google Ads
• Linking Google Data Studio with Google Data Studio

This article was written on Jan. 11, 2021 and updated on Aug. 22, 2023.