Tutorial: importing Google Analytics 4 conversions into Google Ads

And about the latter, that's what we're going to talk about in this article.

Importing Google Analytics 4 conversions into Google Ads in 8 steps

Step 1: Go to the Google Ads website and log in.

Step 2: Click on the Google Ads account where you want to add someone.

Step 3: At the top of the menu, click on "Tools and Settings," and then under the "Measurement" section, click on "Conversions.

Step 4: Click the blue button marked "New Conversion Action.

Step 5: Click on the block to the right where it says "Import.

Step 6: tick 'Google Analytics 4-property' and 'Web' and then click continue.

Step 7: Check the conversions you want to import and click 'Import and 'continue'.

Step 8: Click "done.

And more

Since I think you'll want more helpful tips and tutorials on Google Analytics 4, I've listed them all here for you.

• Loading Google Analytics 4 with Google Tag Manager
• Adding someone to Google Analytics 4
• Setting up Site Search for Google Analytics 4
• Adding IP address filter in Google Analytics 4
• Click to make phone number & mail address measurable with Google Analytics 4
• Making thank you page measurable with Google Analytics 4
• Linking Google Analytics 4 with Google Ads
• Linking Google Data Studio with Google Data Studio

This article was written on Jan. 11, 2021 and updated on Aug. 22, 2023.