5 tips for writing better ad copy

Good marketing is crucial these days to reach and convince potential customers of your products or services. Chances are that you then bet on online advertisements, for example on social media or in Google. Logical, because it often works well.

But for that, you also need to write ad copy. And in this blog, I'll give you 5 tips that will help you write ad copy that succeeds flashily instead of quietly fading away.

Delve into the audience you want to reach

Before you put even one letter on your digital piece of paper, think about exactly who your target audience is. Who are your ideal customers? What challenges do they have? What do they want to achieve? This will help you to position your product or service properly later and seamlessly match their needs.

Suppose you're promoting a new fitness app. Do you focus primarily on individual athletes who like to train at home? Then time savings, comfort and measurable progress are important elements. But if you're specifically targeting fitness fanatics who go to the gym every day, then training schedules and performance improvements, for example, might be more important!

Impress your target audience with your ad

Attention is first and foremost. Without attention, your ad won't work. And because people scroll through their feeds and search results at lightning speed, you only have a split second to grab that attention. So it's important to keep your text short and sweet, too. Use powerful-and relevant-words that immediately highlight the highlights or USPs of your product or service. Stay away from vague references or jargon and be relatable and understandable. Tell readers clearly what to expect and what your added value is, increasing the likelihood that potential customers will want to know more and click through.

Differentiate yourself from your competition

You probably have a few competitors. So you need to stand out from them. So emphasize what makes you different from the rest. That could be your prices, but also your quality, extra fast delivery or excellent customer service.

You can also write a unique value proposition for this in your ad copy. Something why people should choose you. For example, because you offer a free trial. Because you have very good customer reviews. Or because you're a pioneer in your market. It's all possible.

Emphasize the necessity of your product or service

People don't want to miss out on anything. And this so-called FOMO(Fear of Missing Out) can be put to good use when writing persuasive ad copy. For example, by emphasizing scarcity in your texts or headlines, you increase the need for potential customers to act immediately and click on your ad.

Other examples include time-based offers, seasonal discounts or even a limited bonus for purchases within a set time frame. And for the pros among us, incorporate time elements into your call to actions as well. Elements like "Buy now" or "Subscribe today." That subconsciously encourages readers to take action right away!

Analyze and optimize your texts

No ad copy is good all at once. There is always room for improvement. It is therefore important to experiment and measure what works for your audience. Use A/B testing to compare different versions of your ad copy, so you will always be using the most effective ads in your campaigns. Experiment with different headlines, descriptions and call-to-actions to find out which combinations produce the best results, because by continuously learning and refining, you will improve your campaigns - and increase your sales.