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Then put the text past our checklist. Saves you a lot of effort, low positions and questions.
Disclaimer: this is a checklist prepared by an SEO specialist. Some copywriting stuff is probably missing and it might be a little too SEO-heavy, but hey - with this you know you're ready to rank in Google.
- Does the H1 contain the keyword?
- Are the H2 headings used and do 60-75% of the H2s incorporate the keyword?
- Are synonyms and semantic keywords of the main keyword used?
- Were long-tail keywords used?
- Were synonyms and semantic keywords of the long-tail keywords used?
- Is the keyword in the meta title?
- Is the meta title up to 50 - 60 characters long?
- Is the keyword in the meta description?
- Does the meta description match the search intent of the keyword?
- Is the meta description up to 150 characters long?
- Is the keyword in the first paragraph (and if possible, is it also in the first sentence?)
- Is the keyword in the last paragraph?
- Does the article have relevant internal links?
- Do the internal links have a descriptive anchor?
- Is there, in existing content, adequate linking to the new article?
- Are there external links to relevant websites (if this adds value )?
- Is the length of the text similar to the current No. 1, 2 and 3 in the keyword search results?
- Does the intent of the keyword match the page/text? Informing on a blog and converting on a landing page?
- Is the keyword density around 1 to 2 percent?
- Are the images optimized for SEO?
- Is the keyword mentioned in the alt text and file name of the images?
- Is the keyword in the URL?
- Is the URL as short and clean as possible?
- Is the page in the sitemap?
- Are there action buttons in the article?
- Have all structured data opportunities been utilized?
- Is the page offered in Google?
What is the importance of placing the keyword in the H1?
Placing the keyword in the H1 is essential for SEO because it helps search engines understand what the page is about. And when a search engine better understands what a page is about, it improves its ranking in search results.
Why is the length of the meta title and description important?
The length of the meta title and description is important because they must fit within the limits set by search engines to be fully visible. This improves visibility in search results and increases the likelihood of clicks.
What does it mean to "offer" a page in Google?
'Listing' a page in Google means submitting the page's URL to Google through Google Search Console. This process helps Google discover and index the page faster, which means the page can appear sooner in search results. It is especially useful for new or updated pages to ensure they are included in Google's search index.
Written by: Daniel Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.