7 reasons why you should NEVER go for No Cure No Pay SEO

In my opinion, a really good SEO party can never offer no cure no pay SEO and you should never go into business with a party that tries to sell this to you.

And why is that so? Well, for that, I'll give you 7 reasons.

Ps. Before writing this article, I did a quick google search on "no cure no pay SEO". The reliability and experience of the websites say it all.

Reason 1: Google changes its algorithm daily.

It has long been known by now that Google makes major updates to its algorithm several times a year. But did you know that Google also makes small updates every day?

Because the algorithm is constantly evolving, it may just be that a technique, method or strategy that initially paid off well may now start working against you.

Consider some form of structured data or certain type of backlinks.

It is the SEO specialist's job to be aware of this and anticipate it. Any good SEO specialist knows that only one thing does not change at Google and that is that everything is constantly changing.

Reason 2: Competitors may start focusing entirely on SEO

This may not be one of the best reasons to mention, but this is one that I have experienced up close. Because a client of mine is in a niche where there are really only four major global players.

Over a period of two to three months, there were two players who suddenly became quickly findable on many new search terms. After some research, it turned out that they were writing a lot of content and had expanded their marketing team.

When you don't have those same capabilities and resources, the competitors are passing you left and right and you have to play it smart.

And then your no cure no pay construction is very nice, but then you're still going to lose it.

Reason 3: Parties offering no cure no pay SEO often do too much (wrong) link building

Link building is an important part of SEO. I will never deny that.

But unfortunately, there are too many online marketing agencies or SEO parties where search engine optimization consists of 80% or 90% link building. They often work with huge proprietary blog networks and fool Google that way.

And what happens if you stop paying? Then all links will be removed and thus you will lose your rankings.

This also happens with no cure no pay parties. In fact, in the past I looked at some link profiles of leads who were not satisfied with their no cure no SEO party. And what turns out?

Many bad backlinks and many backlinks that were hidden in devious ways. In fact, these types of parties also sometimes work with an automated system where links are not online for more than a few weeks or months.

So that Google can just barely see through the links and their quality.

Reason 4: Good SEO parties can demonstrate that they do good work and have ambassadors who can confirm this

A good SEO party can demonstrate good work by being transparent and honest. For example, I am writing client case studies.

The downside of this is that often only the best trajectories are chosen. And that's why I think each party is as good as the worst running trajectory.

Because I know my worth, clients may always ask for references and I can always show numbers that prove I am doing a good job. Personally, I think every agency should do that.

And if I can prove that I am adding value to your organization and making you money, why do I have to work on a no cure no pay basis?

No. You pay what you take away! As it should be and so we don't have to go with any weird construction.

Reason 5: Parties offering no cure no pay also often provide guarantees

This discourse (I can't call it a blog anymore, because I've already indulged my passion too much for that) might as well have been called "7 Reasons Why You Should Never Partner with SEO Parties Who Promise Guarantees.

The reasons why, you've actually already read those:

• Google is changing too much for that
• SEO parties often focus too much on (bad) link building
• Competitors can accelerate

In other words, companies that offer guarantees are actually also one big sign to me that says "STAY AWAY HERE. Because these are also parties that do a poor job and do not work according to Google's guidelines.

In addition, you should take a look at the websites of companies offering this. These do not really exude knowledge, authority and reliability. See:

Reason 6: No cure no pay is often based on high rankings in Google or visitors, not customers

I've said it before, but I'm going to say it again: high rankings and more visitors is never a goal, but more customers and more sales is.

For organizations working on a no cure no pay basis, it is never about new clients or more sales, it is always about a top 5 position, top 10 position or more visitors.

And that doesn't benefit you as a customer at all. What benefits you is more customers.

The no cure no pay party can pull out all the stops to rank higher in Google and get more visitors. But if these people are then totally irrelevant to your business, it's still a waste of money.

Reason #7: Not every website/niche is accepted. So companies often pick the 'easier' customers

Last year I advised a business owner (who was doing well in SEO and was in a very competitive industry) not to go with a no cure no pay company. He was very curious though (and so was I), so I decided to give him some questions and provide him with some tips.

After a nice initial conversation, the party in question went to do some more research. What turns out?

The client's website was not suitable for the course they offer, but they wanted to try it on a no cure no pay basis.

Nice credibility there ;).