Here's how to collect your first 1,000 newsletter subscribers

While social media is an essential part of marketing strategy, email is the channel where you can target and personalize your followers.

So email marketing is far from dead. On the contrary, an email list is essential.

Why?

• It is one of cheapest and effective ways to reach the target audience
• Reach is not affected by any algorithm, but emails are delivered directly to the inbox
• Recipients are addressed personally and segmented
• Email is a virtually risk-free investment

In this article, Megan from Newsletter2Go explains how to collect your first 1,000 newsletter subscribers.

The basics of your email marketing strategy

Before you begin planning your e-mail marketing strategy, you should first review the current status.

• Are you already collecting leads?
• Through what channels and to what extent?
• Which tactics are particularly successful?
• What are your goals?

The next step is getting your website ready. How can potential leads sign up for the newsletter?

For this, you need a subscription form. You can easily create this with a newsletter software. Then you place the form on the following website pages, for example:

• At the top of the website across the entire horizontal width
• In the header section
• In the menu
• At the top of the sidebar
• At the end or in between in each blog article
• On the About Us page
• In the author biography section

Persuading website visitors

A newsletter, nice, but many people wonder why they should leave their email address. Why do you deserve a spot in their inbox?

Your job is to convince the reader of the relevance of the newsletter. What can you offer the visitor? Do they have a specific problem, would they like to learn more about a particular topic or are they looking for a cheaper way to take advantage of your product or service?

Online shops often promote their free newsletter by offering a discount coupon, while marketing blogs convince their readers with helpful checklists or an interesting white paper. Other ideas include:

• Templates
• Case studies
• Calendar
• Quiz
• Polls
• Games
• Mobile apps
• E-books
• Infographics
• Studies and data
• Manuals
• Webinars
• Free trial versions
• Discounts
• Free shipping

Promote your newsletter

Now that the sign-up form has been created and tactically placed on the website, and you've decided which freebie to convince recipients with, it's time to promote the newsletter.

How do you get the traffic you want and get the first 1,000 sign-ups?

Well-working promotional tactics include:

• Paid AdWords ads
• Facebook and Twitter posts
• Paid Facebook ads
• Registration form in the store

Conclusion

Setting up an e-mail marketing strategy starts with an e-mail marketing software tool and ends with promotion through digital marketing channels such as social media. When you reach the right people and make the signup interesting enough - for example, by offering a gift or discount - you will see your email list grow quickly.