Website delivery checklist: here's what to consider

Then put the website past our checklist. Saves you a lot of trouble, effort and mistakes.

Disclaimer: this is a checklist prepared by a marketer. There are bound to be some web design things missing and it might be a little too SEO-heavy, but hey - with this you know you are ready to rank in Google.

• Is the noindex off?
• Is the canonical correct?
• Is the disallow off?
• Is there no duplicate content?
• Is there a 404 page?
• Are all the redirects correct?
• Are there no broken links?
• Do all images have alt tags?
• Are all on-page seo elements (of each page) completed?
• Is internal link building in order?
• Does the website have a sitemap?
• Does the website have a robots.txt?
• Is Analytics / Tag Manager set up?
• Is the website equipped with Search Console?
• Is the website offered in Search Console?
• Is your cookie banner in order?
• Have you taken advantage of all structured data opportunities?
• Do the forms work (and have they been tested)?
• Are the thank you pages linked (and are the notifications set properly)?
• Are the thank you pages on noindex?
• Are the email address and phone number clickable?
• Are all conversions in Analytics?
• Are the correct IP addresses excluded in Analytics?
• Have you turned on Site Search?
• Is your sitemap offered in Google?
• Is your Google My Business complete (and are the right pages linked)?
• Are all the coverage errors out?
• Is the URL structure correct and is it layered?
• Does the website have an SEO plugin (and is it fully utilized/filled out)?
• Is there any way to add redirects?
• Are payment providers excluded[PG1] within Google Analytics?
• Have you run the website through Google Page Speed?
• Is the force www or non-www on it?
• Does the website have an SSL certifcate?
• Are all images optimized?
• Are all the right speed optimization plugins installed?
• Has the website been added to Bing Places?
• Is the website equipped with Bing Webmaster tools?
• Are any social media channels linked to the website?
• Does the Web site have a privacy policy?
• Does the website have terms and conditions?
• Have unnecessary pages been removed?
• Is everything in the .htaccess correct?
• Have you tested the design on all formats (mobile, desktop and tablet)?