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This saves you a lot of time and effort, because you only have to read this article and don't have to work with the tool yourself to discover everything.
What is SEO Powersuite?
Let's start at the beginning. SEO Powersuite describes itself as an "All in 1 SEO platform.
I do agree, but again I think that's too short of the mark. SEO Powersuite is not a standard SEO "tool.
It is a total solution that supports you within every part of search engine optimization.
Think technology, content and link building. SEO Powersuite is now 15 years old and has undergone immense development during this long history.
In addition, the tool is always mentioned when you ask an SEO specialist what tools they use or what software you really should have tested once. Try it for free here.
How does SEO Powersuite fit into your SEO strategy?
The start of any SEO project is a sort of baseline measurement. During this baseline measurement, you do an analysis to find out the state of the technical side of the website.
For example, does the website meet all of Google's requirements? Are there things completed or not completed?
Where are you going wrong and where are you doing well? Those are all kinds of questions that I the basis of your SEO strategy.
And that's where SEO Powersuite's WebSite Auditor comes in very handy. So let's move on quickly.
Step 1: SEO audit and optimize your website
Program: WebSite Auditor
Once you've added your website in SEO Powersuite's WebSite Auditor, under the heading "Site Analysis," you'll see a list of all the concrete areas of improvement you need to address.
Very handy, because you not only know what to pick up immediately, but also HOW to pick it up. Because the Website Auditor also gives you that information.
Check it out!
Before I want to talk a bit about WebSite Auditor's visualization software, I'll list a few things you can do with it:
- Doing an SEO audit of any desired website
- Checking how well or poorly you are doing in terms of SEO
- Tells which On-Page SEO elements you need to improve
- Notes all broken links for you
- Addresses problems and tells how to solve them
- Conduct a TF-IDF analysis with it
On to Website Auditor's visualization software. This allows you to see exactly how your website is structured and which parts link to each other.
Perfect for optimizing your internal link structure!
Now that the technology of your website (and thus the foundation of your SEO) is sound, let's move on to the next step: finding out and monitoring keywords.
Step 2: Find out keywords and track your rankings
Program: Rank Tracker
SEO Powersuite's Rank Tracker is incredibly good at two things: tracking keywords and tracking the rankings of those keywords.
Actually, Rank Tracker is my favorite of all the tools within SEO Powersuite.
The following is what you really need to know about Rank Tracker:
- There are many keyword research tools available within Rack Tracker
- You get to see all the necessary information about the keywords: volume, cost per click, keyword difficulty and much more
- Very useful for finding out local search results. You can retrieve both national and local volumes
- You can track your rankings for an unlimited number of keywords
- Includes KEI factor (which determines how much competition there is on a keyword ) and expected number of visitors per month
- Includes SERP results
- You can very easily keep an eye on your competitors
- Fine and incredibly clear reporting
In addition to the above points, I could tell you much more about Rank Tracker, but really I recommend that you try it for yourself!
Only then will you be truly amazed.
Step 3: Spy on your competitors: find out valuable backlinks
Program: SEO SpyGlass
SEO SpyGlass is one of two link building tools offered by SEO Powersuite. You use the SEO SpyGlass primarily for:
- Cleaning up bad links
- Comparing your competitors' backlinks
- Finding out the best working link building methods
- Generating a link building report
- Finding out more information about the links(quality, distributions, proportions, etc.)
- Understanding increase and decrease in links
- Spying on your competitors
The SEO SpyGlass is software that beforehand you think "do I really need that or are the programs I'm using now enough?", but which you fall in love with afterwards once you've used it.
Step 4: Actively engage in quality link building
Program: Link Assistant
Link Assistant is the other link building tool of SEO Powersuite. With SEO SpyGlass you look at current links and with Link Assistant you look for new links and link building opportunities/methods.
Some of these methods are:
- Backlinks from competitors
- Guest blogs
- Blogs
- Reviews/reviews
- Blog comments
- Forums
In addition to being able to see different opportunities and methods, Link Assistant then tells you all about the quality of the potential link.
Consider:
- Age of the domain
- Page Authority
- Domain Authority
- Social Shares
And much more!
So ideal for your link building strategy.
SEO Powersuite pricing, packages and features
If you want to go for SEO Powersuite, there are three options:
- Forever free (Free)
- Professional (€299)
- Enterprise (€699)
Now I hear you thinking: that's a lot of money. But I don't think so.
The features, applications, insights, opportunities and tips that SEO Powersuite gives you are really worth it.
So what exactly is the difference between Professional and Enterprise?
The screenshot below shows that:
To get you started in making the choice, it is important that you ask yourself the following question:
'Am I going to use SEO Powersuite only for my own website or also commercially for others' websites?'
Is your answer, "only for myself"? Then go for Professional.
Is your answer, "I'm going to use it for my clients too"? Then go for Professional!
Conclusion: my experience with SEO Powersuite
SEO Powersuite is a serious competitor to established names such as Semrush, MOZ and Ahrefs and certainly does not underperform either.
The big difference is that SEO Powersuite is not an online software, it actually resides on your computer.
That can be an advantage for you, but also a disadvantage. All in all, I give SEO Powersuite a well-deserved 9/10.
Written by: Daniel Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.