SEO Specialist
Nowadays, it is very important to incorporate SEO on your website as a business owner. This ensures that your business can be found faster by potential customers. An SEO specialist, also known as an online marketer or SEO marketer, can be used for this purpose. This person ensures that the business is as findable as possible online, the goal of which is to increase conversion along with organic traffic. This marketing strategy is also called search engine marketing.
Before we talk about search engine marketing there is a better question, what does an SEO specialist mainly do? Work of an SEO specialist consists of:
- Improve search engine ranking - Through link building, good relevant content, recommendations and technical improvements
- Analyze target audience search behavior and create keyword reports - With Google AdWords and other tools
- SEO copywriting - Texts on the website are SEO optimized
- Measure, analyze and optimize AdWords campaigns through Google Analytics to increase conversion with new and relevant visitors
- Improve website usability by analyzing and following new trends in the SEO field
Search engine marketing
Search Engine Marketing (SEM) aims to be as highly visible as possible in the search engine. Think of the search engine Google, Yahoo or Bing. When your site is SEO optimized, you'll be at the top of the results faster without having to spend money on advertising. Visitors coming from these search results are called organic traffic. Search Engine Marketing can then be divided into two different terms: SEO and SEA.
SEO versus SEA
SEO stands for Search Engine Optimization and SEA stands for Search Engine Advertising. SEA is about search engine advertising for a fee. These ads show up above the natural search results, making people more likely to click on the link. You pay per click for this ad, which is called CPC, cost per click, or PPC, pay per click. So where SEO focuses on optimization for increasing unpaid traffic, SEA deals precisely with paid traffic.A SEA specialist is focused on paid search traffic to achieve as many impressions, clicks and conversion at the lowest possible cost per click. A combination of SEO and SEA is best for your online business.
