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What are Google Ads extensions?
Google Ads extensions are additional elements you can add to your ads to make them more attractive to users. For example, with these extensions you can show additional information about your products or services. Or you can display the location of your business!
Why are Google Ads extensions important?
Extensions can significantly improve the quality of your ads. This in turn leads to higher clickthrough rates(CTR) and more conversions. Moreover, they make your ads stand out more in search results and give your company a trustworthy image. Win-win!
Types of Google Ads extensions
There are several types of Google Ads extensions you can use. These are the most common ones:
- Sitelinks: Allows you to point users directly to specific pages on your website, such as your contact page, quote page or certain product pages.
- Highlights: Allows you to show offers or unique selling points, for example.
- Call extensions: Allows you to add your phone number and/or a direct call button to your ads so users can easily contact you.
- Location extensions: Allows you to display the location of your business and/or physical store, making it easier for users to find you.
- Images: Allows you to add images to your ads, which can make the ad more relevant to the target audience. This can also help you stand out among your competitors' ads.
- Price: Allows you to display the prices of your products or services so that users have an immediate idea of the cost.
How do you get the most out of your extensions as a business?
There are five steps you need to go through to get the most out of your extensions. These are:
1. Setting goals
First, decide for yourself what you want to work toward with your ads. For example, do you want to generate more traffic to your website or receive more leads?
2. Select extensions that fit your goals
Choose the extensions that best fit your goals (see the list above). Chances are you'll improve your ads by doing so.
3. Implementing the extensions
Add the selected extensions to your ads.
4. Analyzing and improving results
Of course, you want to know if they are having an effect. Monitor the results and analyze whether your extensions are actually having an effect. If necessary, check if you can make some additional improvements.
Summary
Google Ads extensions are valuable tools you can use to enhance your ads and maximize your results. By using the different types of extensions, you can make your ads more attractive to users and give them a professional look. But make sure you always keep your goals in mind and select the extensions that best fit your goals.
This article was written on July 23, 2022 and updated on October 19, 2023.
Do Google Ads extensions affect the position of my ads in Google's search results?
In general, Google Ads extensions do not affect the position of your ads. In fact, ads can be positioned based on quality, relevance and mainly your bidding.
That said, Google Ads extensions can make your ads more relevant and useful to potential leads, which can lead to a higher click rate and engagement of a campaign. This can ultimately lead to a higher score for your ads, which can contribute to higher positions in search results within google.
Are there specific requirements for using Google Ads extensions?
Yes, there are specific requirements you must meet in order to use Google Ads extensions. These are:
1. An account that complies with Google Ads policies.
2. Your ads must comply with Google Ads ad text guidelines.
3. The information entered by each extension must be relevant and accurate to your business.
Written by: Nick Havekes
Nick is a SEA specialist at OMA. He analyzes your campaigns like a football match and then provides winning tactics. Ronald Koeman, eat your heart out.