4 A/B testing tools as an alternative to Google Optimize

But don't panic. There are a lot of good alternatives. And we have listed those alternatives for you in this blog.

Why Google Optimize is ending

Google Optimize was launched several years ago to allow companies to test website changes and optimize conversion in an approachable and cost-effective way.

But everything comes to an end and so does Optimize.

Why? Google itself indicates that the A/B testing tool simply does not have the features and services users need. Therefore, Google is currently working on a new solution from Google Analytics 4.

Alternatives to Google Optimize

So with Optimize's end date approaching, and since the launch date of the new tool is not yet known, it is high time to look at some good alternatives.

We have already picked out the various options for you and listed the most complete, the most accessible and the cheapest tools for you:

1. Optimizely

✓ Most comprehensive

Optimizely is one of the biggest players within the world of A/B testing. This all-in-one tool is very comprehensive, user-friendly and complete. The program is ideal for anyone working at or for a large organization with big ambitions. Indeed, through Optimizely you can link to numerous apps and integrations. Think Google Analytics 4, Woocommerce, WordPress, MailChimp and so on.

Please note that this A/B testing tool is very pricey. Optimizely does not list their prices on the website, but a simple Google command tells us that the cheapest option costs over 30,000 USD....

2. VWO

✓ Most accessible

In this list of A/B testing tools, Visual Website Optimizer (VWO) should not be left out. This is because VWO is easy to use and the interface is user-friendly. The possibilities within VWO are also great. With the WYSIWYG editor, you can easily set up experiments without technical knowledge.

But even seasoned CRO specialists can get their fill in this tool. For example, you can also make CSS changes to alter the overall design of your website. You can easily keep track of the progress and progression of tests on the Kanban board. That makes collaboration easy.

The price of VWO depends on the number of monthly visitors to your Web site. There is a free variant available for starters. The cheapest subscription starts at 200 USD per month.

3. Convert

✓ Most user-friendly

Looking for an alternative to Optimize? Then Convert is a good option. This easy-to-use tool is there for anyone who wants to set up advanced A/B tests.

Experienced marketers can set up most ambitious and comprehensive tests with the Code Editor. But even CRO newbies can set up effective tests with the approachable visual editor.

In addition, the integration with GA4 allows you to import Google Analytics goals into Convert. And easily transfer the data from your experiments to Google Analytics. This allows you to analyze your tests comprehensively.

The price depends on your needs and requirements. Starting at 99 USD per month, you can set up an unlimited number of tests on 3 different domains with a maximum of 50,000 tested users.

4. Nelio Software

✓ For WordPress

Are you looking for an affordable A/B testing tool to set up tests within WordPress? Then you need the plugin from Nelio Software. You see, with this plugin you can simply make adjustments from within your WordPress backend. Both on pages and posts as well as in themes, menus and more.

In addition, the plugin can be linked to Woocommerce. So you can also run a/b tests on your products.

The results are reported in a clear and straightforward way within WordPress, and you can even view heatmaps of your test.