SEA

SEA stands for Search Engine Advertising, which means search engine advertising in Dutch. It is a form of online advertising in which advertisers place paid ads on search engines such as Google, Bing and Yahoo! These ads appear at the top or next to organic search results when users perform searches related to the advertised products or services.

SEA: The power of paid search advertising

SEA usually operates on a pay-per-click (PPC) model, which means advertisers pay only when a user actually clicks on their ad. This makes SEA a cost-effective way of advertising because advertisers can manage their budget and target their ads to specific keywords and audiences. Advertisers can fine-tune SEA campaigns to meet their goals, such as increasing brand awareness, generating leads or boosting online sales. SEA involves creating text ads, managing bids, selecting keywords and analyzing performance data to optimize campaign effectiveness.