Fire (GA4 metric)
GA4, or Google Analytics 4, is a Web analytics platform developed by Google. In GA4, "brand" represents an important aspect of data collection and analysis. It refers to the origin of traffic leading to a Web site. In other words, it indicates how visitors arrived at the Web site.
Several sources of traffic that can be identified as "fire" in GA4:
- Direct traffic: These are visitors who visit the website directly by entering the web address in their browser or using a bookmark.
- Organic search traffic: This is traffic that comes from search engines such as Google, Bing or Yahoo. Visitors find the website by performing searches and clicking on search results.
- Referral traffic: This type of traffic comes from other websites or sources that link to your site. For example, if someone clicks on a link to your site from a blog post on another website, this is considered referral traffic.
- Social traffic: This is the traffic coming from social media platforms such as Facebook, Twitter, Instagram, and so on. When people click on links to your website from social media, this is recorded as social traffic.
- Campaign traffic: This type of traffic is generated by specific marketing campaigns. For example, you can create special tracking URLs for ads or email campaigns so you can see how effective they are in generating traffic to your Web site.
Understanding the various sources of "brand" in GA4 is critical to analyzing your site's performance and making informed decisions about your marketing and promotional strategies. It allows you to see where your visitors are coming from and what sources are most effective in attracting traffic to your site.
