Category (GA4 metric)
Category is a metric in Google Analytics 4 (GA4) used to organize and group data based on certain characteristics or attributes of users or events. This metric helps you understand the performance of different categories within your website or app.
Categories in GA4: Organize and Analyze User Behavior
In GA4, you can define categories for events you want to track, such as tracking interactions like button clicks, video playback events, file downloads and more. By adding categories to these events, you can organize them into groups based on their nature. This allows you to differentiate between different types of content, product categories or actions users take on your site, for example.
This categorization of events using categories allows you to gain deeper insights into user behavior on your website or app. For example, you can analyze which categories generate the most engagement, which categories have the highest conversion rates, or which categories are most popular with your target audience. This information can be valuable for making decisions and optimizing your website or app to better meet the needs of your users.
