Affiliation (GA4 metric)
In Google Analytics 4 (GA4), "affiliation" represents a metric used to track how often users interact with affiliate links or banners on a website. This metric helps in understanding the impact of affiliate marketing on website performance.
Affiliate marketing is a form of online marketing in which a company works with partners (affiliates) to promote its products or services. These partners often place special tracking links on their websites, which earn them commission when a visitor makes a purchase on the advertising company's website through those links.
Affiliation in GA4
The "affiliation" metric in GA4 provides insight into the number of times users have clicked on these affiliate links and can help assess the effectiveness of affiliate marketing campaigns. It gives website owners information about how well their affiliates are performing and which affiliate links are getting the most attention from their visitors. This allows them to optimize their marketing strategies and better manage affiliate partnerships.
