Datalayer

A Datalayer is a concept used in the world of Web development and online tracking. It refers to a structured collection of data stored in the source code of a Web site. This data is usually hidden from users and is used to track information about the Web site and user behavior.

Useful applications of a Datalayer

The Datalayer typically contains information such as page titles, URLs, user interactions (such as clicking on buttons or filling out forms), product information and other relevant data. This data is often used by Web analytics and marketing technology tools, such as Google Analytics, to understand how users use the Web site and measure performance. The advantage of using a Datalayer is that it simplifies tracking code integration and data management. Developers can structure and update the Datalayer without changing the tracking codes in the Web site, which facilitates flexibility and maintenance.