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From 0 to 7 leads per month for a local sewing studio

With the use of OMA, CourseKledingNaaien went from 0 to 7 leads per month. Where the challenge lay and what we did to achieve the goals you can read in this CourseClothingSewing case study!

Review Mieke Lesuis
"The cooperation with Daniel is very pleasant. He is very knowledgeable, gives clear explanations and responds quickly to questions. The result is a professional website that is also easy to find. Comments from people who have found me through the site are very positive: beautiful site, clear, accessible and enjoyable to read."
Mieke Lesuis - Owner of CourseClothingSewing

Objective

During the first conversation with Mieke from CourseWearingSewing, the goal was immediately very concrete: more clients coming to take classes with her and preferably people who want to do this during the day. Based on an initial keyword analysis we estimated the expected number of visitors and by linking a hypothetical click-through rate to it we concluded that 4-6 leads per month should be feasible.

Important to mention: the budget of CourseClothingSewing is logically not comparable to that of a company like Lassie, so we had to be extremely efficient and creative with our options.

0 % More organic visitors
0 + Organic visitors per month
0 Texts written
0 Organic search terms

The challenge

To rank well in Google, you need a website that is fully optimized and must meet all of today's standards. Unfortunately, this was not feasible with the current website of CourseClothingSewing. For that reason, we chose to provide a new website as well.

The ideal choice in this case: a template WordPress website to provide ideal value for money.

The next step was good organic findability. Since Mieke operates only locally, the choice of keywords was very small. So there were only about 8-10 relevant keywords. The advantage was that the competition was not strong. Number 1 positions should therefore be attainable relatively quickly.

customer story CourseClothingSewing
customer story CourseClothingSewing

Work performed

This process we first started with keyword analysis. Based on the keyword analysis, we determined the structure and design of the website.

The next step was to set up the WordPress template, insert existing text and simply finalize the website.

The moment the website was up, we started writing text based on the keywords, technically optimizing the website and starting link building.

In addition, transferring knowledge and explaining WordPress has also been an important part of this process.

Monthly support

The website is up and running at the moment. It is doing what it is supposed to do: bringing in leads. OMA currently supports Mieke in posting blogs, adding images and being a resource for all questions related to online.

customer story CourseClothingSewing

Conclusion

OMA was born out of a love of online marketing and helping people. This is really one of those jobs that makes our hearts beat faster. No huge budgets, but a really fun client and assignment where we were able to help a local business owner bring in more customers and more sales.

Would you also like to achieve these kinds of results for your business? Then contact us to schedule a no-obligation consultation.

customer story CourseClothingSewing
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