Gehlen's success story

The challenge

The challenge at Gehlen lay mainly in the events of recent years. In terms of conversion, for example, 2022 was a good year. After all, everyone was investing in their homes, including in better blinds to improve the home office.

But buying behavior has changed for many people in 1 year. From investing in the house and not going on vacation to being allowed to go on vacation again and dealing with high inflation. So with all these macroeconomic developments, it is quite a challenge to bring in as many leads as possible.

Work performed

By now we have been working for Gehlen for 1.5 years and a lot has happened. Think about:

• Keyword analysis
• SEO scan
• Technical optimization
• Content creation
• Setting up Google Ads
• SEO migration
• Link Building
• Social media advertising
• Email marketing

What we really like to see is that the collaboration started with some SEO/SEA but has since expanded in both services and hours.

Results

The number of leads in solar shading is literally and figuratively as changeable as the weather. In the Netherlands this year, we had a "short" summer in terms of weather. That had an impact on the results.

Fortunately, in addition to blinds, Gehlen Sun Protection also has other products. So that's where the focus has been as well.

From January 1 to October 25 (2023), we brought in over 3,400 conversions. We brought those in with a total of 40,455 users and 49,760 sessions.

The main channels were (in this order):

• Organic
• Paid Search
• Cross-network (performance max)
• Direct
• Paid Social
• Organic social

In total, Gehlen is findable on 3,900 keywords, of which about 100 are in the top 3.