Gehlen
3400+ conversions in 10 months
See the success storyThe challenge
As crazy as it sounds, but at Hammink Fietsplezier there was not really a very big challenge. That's because there was already a nice basis (read: a nice website), because the competitors were not doing anything with local SEO and because Hammink Fietsplezier is already a well-known name in the region.
What was a challenge, of course, was that a bike store has to make it through the summer. So because we started in January, we did have limited time.
On the other hand, in the cold months it is very quiet in a bicycle store. Therefore, we also have to look critically at the hours we do and don't make.
Work performed
On January 1, 2023, we started SEO. And good SEO, of course, starts with the basics.
We first focused on technology and then moved on to other parts. Consider:
- Keyword analysis
- SEO scan
- Local SEO landing pages
- Category texts for the shop
- Structured data
- Optimizing landing pages
Results
The most important result, of course, is that Hammink Fietsplezier had a good summer. But of course that can also be traced in part to the online marketing results.
And when we talk about SEO, of course it's about positions in Google. By now we have 2000+ keywords in Google and at least 30 top 3 positions on local keywords.
This generates nearly 1,500 organic visitors per month and also 150+ relevant conversions (completed contact forms and clicks on the phone number or email address)
And that's without link building or other advanced SEO strategies.
