The success story of Lassie

The challenge

An SEO migration, before the website goes live, requires good preparation. After all, then you have all the relevant information clear and can proceed methodically. So first it was necessary to accurately map all URLs, the 404s, etc.

Next, it needed a clear content strategy. In the old situation, recipes were posted, but few blogs were written and keywords were not considered either. In addition, we had to deal with various stakeholders. After all, Lassie works together with various parties and in order to ensure that everything runs smoothly, we had to find a guiding role between them at OMA.

Work performed

At OMA, we focused mainly on search engine optimization: optimizing technology, writing texts and increasing authority through link building.

We also focused on other facets of online marketing. Think for example of conversion optimization with Hotjar, but also e-mail marketing. Throughout the entire process, OMA had both an advisory and an executive role. For example, we supported the advertising agency and the web design agency in the areas of SEO and conversion.

Conversion optimization

Since there is no obvious conversion within the Lassie website (such as filling out the form or ordering a product), we focused mainly on getting more new visitors. Once they were there, we also adjusted the content of the website so that those visitors read recipes longer, that they visit more pages and that session length was increased. You can think about adjusting buttons, putting information above or below the fold, adding links and recommending other changes within the design.