Gehlen
3400+ conversions in 10 months
See the success storyWith our efforts and the efforts of web designer Leon Katz of Creative Team, we put in place a complete SEO strategy and a well-converting new website. Where the challenge lay and what we did to achieve the goals you can read in this Letterop case.
Letterop Reclamemakers is a full service production company for indoor and outdoor advertising, but online the company itself could use a refresh to bring in more quality leads. The website needed a visual and textual makeover, but it was also important to create a good structure on which we could base efficient and effective SEO and SEA strategies.
Letterop's challenge lay primarily in the lack of visitors and correctly measuring conversions. Indeed, the latter was not properly set up, so we could not accurately track what leads the original website was attracting.
We also had to perform an SEO migration where the menu structure would also be subject to major changes, and we had to choose our keywords carefully because there is a lot of competition in the advertising industry.
The online make over of Letterop involved a lot of work, in which we took on a supporting as well as an advisory and executive role. We brought in our experience, knowledge and expertise in the field of design and conversion, as well as the new structure.
In addition, based on a redirect overview, we performed the complete SEO migration, technically optimized the new website, wrote new texts and started link building to increase Letterop's authority.
The result is a modern website with a stunning conversion rate of more than 11%, including only hard conversions such as quote requests, calls, emails and completed contact forms. With this, we have created an attractive and highly effective website that serves as the basis for successful SEO and SEA campaigns to increase the number of visitors as well as leads.
Working closely with Creative Team and the team at Letterop itself, we have built something beautiful, but it is only now really getting started. The basis is solid, so we can now focus carefree on increasing the quality visitors - without reducing the conversion rate. A beautiful and intensive project that both we and Letterop are going to enjoy in the near future. And that's what we do it for.
Could your business also use an online boost? Or do you just want to check where the areas for improvement are on your current website? We'd be happy to help. Feel free to contact us and we'll schedule a no-obligation consultation.