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11.85% conversion rate with a B2B website

With our efforts and the efforts of web designer Leon Katz of Creative Team, we put in place a complete SEO strategy and a well-converting new website. Where the challenge lay and what we did to achieve the goals you can read in this Letterop case.

Review Diana van Etten
"We very much enjoyed working with Daniel to set up and get our new website up and running. Daniel is knowledgeable, enthusiastic, clearly stands up for his opinion and gives good advice. Always with the best interest of the customer in mind.Daniel likes structure and consultation and has everything in order. A super nice company to work with!"
Diana van Etten - Letterop

Objective

Letterop Reclamemakers is a full service production company for indoor and outdoor advertising, but online the company itself could use a refresh to bring in more quality leads. The website needed a visual and textual makeover, but it was also important to create a good structure on which we could base efficient and effective SEO and SEA strategies.

  • From March 1, 2020 to August 31, 2020, we measured 364 conversions
  • In addition to the above conversions, calls, website visits and directions through Google My Company were also recorded.
0 % More organic visitors
0 + Conversions
0 Texts written
0 Organic search terms

The challenge

Letterop's challenge lay primarily in the lack of visitors and correctly measuring conversions. Indeed, the latter was not properly set up, so we could not accurately track what leads the original website was attracting.

We also had to perform an SEO migration where the menu structure would also be subject to major changes, and we had to choose our keywords carefully because there is a lot of competition in the advertising industry.

customer story Letterop
customer story Letterop

Work performed

The online make over of Letterop involved a lot of work, in which we took on a supporting as well as an advisory and executive role. We brought in our experience, knowledge and expertise in the field of design and conversion, as well as the new structure.

In addition, based on a redirect overview, we performed the complete SEO migration, technically optimized the new website, wrote new texts and started link building to increase Letterop's authority.

Results

The result is a modern website with a stunning conversion rate of more than 11%, including only hard conversions such as quote requests, calls, emails and completed contact forms. With this, we have created an attractive and highly effective website that serves as the basis for successful SEO and SEA campaigns to increase the number of visitors as well as leads.

customer story Letterop

Conclusion

Working closely with Creative Team and the team at Letterop itself, we have built something beautiful, but it is only now really getting started. The basis is solid, so we can now focus carefree on increasing the quality visitors - without reducing the conversion rate. A beautiful and intensive project that both we and Letterop are going to enjoy in the near future. And that's what we do it for.

Could your business also use an online boost? Or do you just want to check where the areas for improvement are on your current website? We'd be happy to help. Feel free to contact us and we'll schedule a no-obligation consultation.

customer story Letterop