The success story of Letterop

The challenge

Letterop's challenge lay primarily in the lack of visitors and correctly measuring conversions. Indeed, the latter was not properly set up, so we could not accurately track what leads the original website was attracting.

We also had to perform an SEO migration where the menu structure would also be subject to major changes, and we had to choose our keywords carefully because there is a lot of competition in the advertising industry.

Work performed

The online make over of Letterop involved a lot of work, in which we took on a supporting as well as an advisory and executive role. We brought in our experience, knowledge and expertise in the field of design and conversion, as well as the new structure.

In addition, based on a redirect overview, we performed the complete SEO migration, technically optimized the new website, wrote new texts and started link building to increase Letterop's authority.

Results

The result is a modern website with a stunning conversion rate of more than 11%, including only hard conversions such as quote requests, calls, emails and completed contact forms. With this, we have created an attractive and highly effective website that serves as the basis for successful SEO and SEA campaigns to increase the number of visitors as well as leads.