NFT marketing: concrete tips and tools

A targeted NFT marketing strategy helps with this. And you can make sure your NFT collection gets attention in a variety of ways. Is your NFT popular? Then it becomes really interesting for investors. Because the more popular an NFT is, the greater the interest ... and the higher the selling price.

What is NFT marketing?

NFT marketing is a marketing strategy with the goal of generating as much name recognition and attention as possible. This is because an NFT project becomes valuable only when it is sufficiently well known, there is demand and a community is present.

Once you crack that formula for success, your NFT project can become a multi-million dollar business. Just look at Bored Ape Yacht Club. This is currently the most successful NFT project.

The importance of an NFT marketing strategy

The supply in NFTs is always increasing. Therefore, it is important to stand out from the other NFT projects. So without good NFT marketing, it will also be very difficult to get name recognition. Investors are also less willing to invest in a virtually unknown NFT project.

An NFT marketing strategy has numerous advantages:

• You know what channels to use (Discord, Twitter, etc.)
• With a good strategy, you inspire confidence
• With a good strategy, build community
• And your project becomes more credible

Different types of NFT marketing strategies

NFTs can be marketed in different ways. They all have their own purpose, which is to create name recognition in order to drive sales. The more well-known an NFT is, the higher the price at which it trades. There are several NFT marketing strategies to get this done.

Content marketing

Content marketing remains the most important pillar in your marketing strategy. Everything stands or falls with good content, so too with NFTs. In this business, much depends on the visual aspect. Visually appealing and well-designed NFTs gain much more prestige. This creates a snowball effect which automatically creates brand awareness and prestige from the NFT market.

Social media NFT marketing

Using social media is a popular way to promote an NFT. You can reach a lot of people in a short period of time. NFT projects usually have their own Discord channel where they keep their community updated on the latest news. Using social media especially helps to market the NFT.

Discord

Discord, which was originally a platform used by gamers, is now mostly used in the world of crypto. Both crypto and NFT projects are very active here. In this way, the number of members in a Discord channel is a measure of success. The more members active in Discord, the better the NFT project is usually rated.

Influencer marketing

An efficient way to reach the right target audience is influencer marketing. Many people base their purchases on these influencers. By choosing the right influencers for your NFT marketing strategy, you increase your brand awareness and credibility. And that, in turn, has a direct effect on the sales of your NFTs.

Other benefits are of influencer marketing are:

• Sustainable collaborations
• Cost-saving
• Time-saving

Giveaways

Free is always good. Investing in NFTs is and always will be a risk, but participating in a giveaway in order to get an NFT completely free? After all, you have nothing to lose. Therefore, this is a common NFT marketing strategy. All you have to do for this is follow the artist on various social media and share their post.

In a few days, this post, and thus the NFT project, gets so much attention. On Twitter, this is the most widely used NFT marketing strategy.

Ask Me Anyhings (AMAs).

An Ask Me Anything (AMA) is a strategy with immediate results. As an artist, feedback from your community is very valuable. At these AMA sessions, anyone can ask questions of the artist or team. This creates transparency and also builds trust.

An Ask me Anything can take place on Telegram, as well as during a livestream session on Youtube or Instagram. They are also a well-known phenomenon on Reddit, where many NFT and cryptocurrency communities live.

Is NFT marketing reliable?

NFT projects can be promoted in a variety of ways. Thanks to blockchain technology, anyone has the freedom to create NFTs and sell them. So any artist can listen to their work on an NFT marketplace and choose a strategy that suits them.

With this freedom also comes a responsibility. Not every NFT that is promoted is actually a good investment. Therefore, always consult several sources and always do your own research well.

What is the future of NFT marketing?

Instagram previously announced it was exploring the possibility of integrating NFTs. As a result, the general public is also finding its way to these NFTs. In 2021, as much as $200 million was traded in NFTs and in 2022, the trading volume is also experiencing new record highs.

Here the focus is on digital art where you can make a lot of money. But with the increasing supply, it is important to make yourself stand out in the crowd. Therefore, it is important to have a good NFT marketing strategy.