16 brilliant tips that will help you bring in B2B leads more effectively

Scan analysis

A scan analysis is always the starting point. Many companies carry out promotional campaigns, not all of which know exactly what results they produce. Therefore, it is important to first make an analysis of the current website.

Has an analysis of the website been done? Great! In fact, based on this analysis, you determine which type of B2B lead generator is the best fit to generate good, efficient and effective leads.

Quiz

A quiz is a very special new tactic for generating quality B2B Leads. So yes, if you can create engaging and relevant quizzes, it can generate a goldmine of leads for your business.

After all, people like to test their skills and love quizzes. We ourselves have completed many a quiz to see what typical Dutch snack we are and to test how well we know K3's song lyrics.

So as marketers, you can make very good use of this!

But creating a relevant quiz in which people leave their data is not as easy as it seems. Think carefully about what topics you ask questions about, as well as when you ask for contact information!

For example, take a look at the quiz below on gaining insight into your soft skills. The soft skill quiz takes you critically through the steps to get a better and more critical understanding under the microscope

In this quiz, you will take a critical look at your own soft skills. Ultimately, that is the purpose of these types of quiz.

Case study

Generating more leads? Then it's important to gain the trust of your potential lead.

But how do you address this? By A) continuously saying how good you are (X Symbol if you can) or B) by showing how you help people with the same problem and getting them to talk about how you did your job.

Bingo! The right answer, of course, is answer B. Because ultimately, you can generate a lot of leads by sharing useful and helpful content.

We apply this ourselves. Just look at all our client case stories! Including how companies saw 234% organic growth in one year and how we achieved 101 goals in 18 months!

Competition/ match

Winning is fun - but participating is more important, right ;). So that makes a competition or contest a great way to generate leads. Can people win something? Then they often do participate.

For example, focus a landing page on the win and make sure people leave their details.

Here are some contest examples:
- Give-away
- Easy scoring
- Photo contest
- Predictions

And those are just a few examples. There are many more!

A white paper

A whitepaper is a true lead magnet. With e-whitepaper you can easily collect the names and email addresses of potential customers. Set up a special landing page for this, for example!

White papers have a setup.

Roadmap: With a step-by-step plan, the explanation is central. In it, you explain staccato and to the point how to generate leads with e-mail addresses in 18 steps, for example. See what we did there?

Guide: This is often a compilation of content expertly forged into a whole. The idea is to focus on building a deeper emotional connection with your target audience.

Tips & Tricks: This is my favorite and most personal e-book/whitepaper. Here your goal is to share a point-by-point information but in a simple, quick and easy way. Usually you give more highlights than sentences.

Within OMA, we have applied this ourselves. Take a look at the E-books we have written.

Demo

People like to test out products or services. Based on the testing out, you can generate leads.

If your product is suitable for a demo or you can offer a free trial, definitely consider this! After all, it is a powerful way to generate leads. You not only collect email addresses, but also make sure that potential customers get to know your product.

A manual

A manual can show all the information step by step. A manual gives you more careful information with some sort of step and explained plan than with an E-book.

Waiting list

Are you launching a new product? Then create a separate landing page with the waiting list. Why? This way you already build an audience before the launch. From then on, you can already start teasing, with announcement emails, for example. This is ideal for creating some kind of buzz.

Furthermore, it also creates sort of a VIP -feeling. And who doesn't like the idea that they are part of something exclusive or special?

Trend Report

A trend report is actually a kind of E-book. As far as we are concerned, this is one of the strongest method of bringing in B2B email addresses. Yet, many companies do not deploy this.

With trend reports, you analyze a mountain of data you've collected with a survey, for example. You then transform this into a beautiful, value-packed PDF that shows results by age, sector, B2B and/or Socio-demographics.

A template

We love templates, and you probably do too. Because who doesn't like the idea of starting already at a quarter instead of from scratch. Whether you operate in B2B or B2C, a template (almost) always works.

A checklist

A checklist is very effective!

With a checklist, you are much more likely to perform a task without making mistakes. Even though you do an action every day, there is a risk that you can forget something.

A checklist clears your head. Your unique strength lies not in your speed but in your thinking mind. It has been proven that we humans can remember a number of things at once.

A super-smart Chatbot

Chatbots? Really? Yes, chatbots can be a great lead generator. You can quickly implement a bot on your website without any technical knowledge.

But before setting up a bot, you need to determine the role of the bot. Chatbots have different purposes such as:

Procuring information
Handling complaints
Answering questions

A survey

A survey can often be low-key and has an objective of providing feedback on a particular topic.

A survey is a great way to bring in quality leads. You collect valuable information on a particular topic and receive the data from the interviewee.

Free course

This is really a lead magnet. A course that offers you free knowledge is attractive to many people. So your potential customers are only too happy to take advantage of this and leave their details.

For example, set up a course of X number of weeks and get your target audience that way!

Free consultation

Do you know someone who is a guru/expert in your industry? Then invite this person for an interview, for example. By doing so, you attract an audience that perfectly matches your target audience and increase interaction with potential customers. In addition, you also increase your brand awareness.

Newsletter

With a newsletter, you can also generate subscribers and leads in different ways. Because ultimately, your potential customers, find what you do interesting. They leave their details to get information about your profession or business.

This article was written on July 4, 2022 and updated on August 22, 2023.