Dark mode and marketing: here's what you need to know

The solution: glasses with blue light filter and dark mode.

When I turned on dark mode, I literally and figuratively looked at the Internet differently. And that's what I'm going to talk about in this article.

Why do people use dark mode?

I am not a scientist, of course, but the reason is very simple: the blacker a screen is, the less blue light comes from the screen.

And the less blue light, the calmer this is for your eyes. I noticed that from my own experience.

There are plenty of articles on the Internet that talk about the negative effects of blue light. So if you really want to know the ins and outs of it, I refer you there.

The 3 benefits you didn't know about dark mode on your phone

You know by now that it's calmer on your eyes when you use dark mode, or dark mode, on your phone. But there are three more benefits you probably don't know yet:

1: Your phone's battery lasts longer (in fact, a black screen requires less power than a white screen).

2: Dark mode can look very cool in certain apps or on certain websites.

3: Your boyfriend or girlfriend is less bothered by the light when you are on your phone in bed ;-).

4 ways people use dark mode

When you talk about dark mode, people think it's mostly about the dark mode of your apps on your phone.

This is often true, but you can also use the dark mode in other ways/with other methods.

Consider:

• Google on your desktop (Google has a feature for this built in)
• Websites you use (for example, Asana, which has its own dark mode that you can turn on)
• Programs you use on your computer (for example, Microsoft Outlook; you can turn on dark mode within Outlook itself).

Your newsletter and dark mode

Are you wondering now what impact dark mode has on your newsletter? I certainly did.

If you want to see the impact of dark mode on your newsletters, just open some newsletters while dark mode is on your phone. Then you'll immediately know what I'm talking about.

For your newsletter in dark mode, I have the following tips:

• Make sure images are always uploaded in PNG (preferably with transparent background; this avoids unnecessary and white areas)
• Test your emails extensively on desktop and mobile while the dark mode feature is on
• Pay attention to the color of your font. It too can look strange!
• Note the color of all other colored elements such as action buttons, bars, etc.
• Optional: outline black images with a white border so they don't blend into the background.

Your website and dark mode

For your website, all the tips I mentioned with the newsletter actually apply as well. And now you may be thinking, "But, my website doesn't have a dark mode at all. That's true, but there are plenty of tools and Chrome extensions that can add some sort of dark mode to your website.

Install some of those tools and extensions and test how your website looks.