Inspiration for your content calendar: what should you post on social media as a business owner?

and since I always get the response "No, what is that?" to answer three often, I think it's high time for a blog helping you further with what to post on social media!

It always starts with the content calendar

To maximize the Issue calendar and make sure you always know what to post on social media, you should have a content calendar.

And yes, I said must.

Now I'm going to start telling you all about the content calendar.

For example, what it is, why you should have a content calendar and how to use it.

But I've already written a blog about that.

Namely: Who, what, where and how? All about the content calendar.

Conclusion of that blog listed for you:

• A content calendar is an overview of a specific time period that lists what, when, where, how and for whom your company will publish content.
• You know in advance what you want to publish about. You can anticipate this so you no longer have to make a Facebook post for the next day at 11:30 at night.
• You can create a content calendar in Excel itself, or you can download it here.
• Connect the content calendar to your target audience. If your target audience is not on Instagram, don't start posting content there either.

Coming up with content is hard!

I too run into it once in a while: I don't know what to write about anymore.

Above all, I then do not forcefully search for topics, but let the topics come to me.

Think of a new article on someone else's blog, a new tool being launched or a LinkedIn post from a competitor.

Then it always comes back to me.

But what if it doesn't come to you?

What should you do then?

Then I have two other ways for you:

Way 1: Ask. You. Target audience.

Go to places where your target audience is and talk to them.

Ask what they are up against.

Ask what they want.

Ask what they need.

Why do you think I go to the various Open Coffee's several times a month?

Because I can speak to my target audience there and because I come up with an average of one to two blog topics at a time there.

Way two is partially consistent with way one, but is a bit different in structure.

Take a moment to sit down, as this can be a bit trickier.

A customer does not just become a customer.

The process that occurs before, during and after the purchase is called the customer journey.

Also called the Customer Journey.

In the customer journey, you put down how a customer feels, what the contact moments are, etc.

I won't go too deeply into the Customer Journey, because that's a topic unto itself.

What I want you to do is briefly lay out the steps a prospect goes through before, during and after he actually becomes a customer.

For the example, I set up a very simple customer journey.

• Step 1: Customer finds website through Facebook and goes to website.
• Step 2: Customer reads reviews on website.
• Step 3: Customer proceeds to make a purchase.
• Step 4: Customer gives review.

What I can start doing now is start adding topics, questions, problems, ideas, concepts, comments, etc. per step that I think my client is dealing with.

Sounds simple ...

and it is.

With this way, you can come up with dozens of ideas in a few minutes.

Now that I've explained answer two of the introduction, it's time for answer three:

The Issue Calendar.

What is an Issue Calendar?

The Issue Calendar is not unlike a calendar containing various social days, weeks, months put on the map by companies, media, people, politicians, etc.

Think: sustainable Tuesday, Mandela Day, Valentine's Day and an awful lot of other days.

By the way, it's not going to work if the content you post on social media is only focused on the Issue Calendar.

I personally notice with my clients that they have an average of one to two days a month when they can respond.

After all, it is incredibly weird for a bike store to start saying something about Copycat Day.

How do you use the Issue Calendar?

Use the Issue Calendar primarily for inspiration.

Start creating fun content on the days that really fit well with your organization and use the rest of the days that don't fit well for inspiration.

I also often notice that people respond the following after seeing the calendar:

"Oh, can you post something about that too?"

Or:

"Oh, can it be that easy?"

Yes, that is.

It can be that easy, you shouldn't make it harder than it is.

How do you get the Issue Calendar?

First, of course, you can find the Issue Calendar above.

You can also download it by clicking here.

And lastly, you can also purchase the Issue Calendar for a few euros including shipping.

You can do this by clicking here.

Good luck coming up with content!