List position (GA4 metric)
List position is a metric in Google Analytics 4 (GA4) that is used to measure at what position in a list or series of items, a specific event occurs. This metric helps website owners and marketers understand where certain actions or events occur within the context of a list or series, such as, for example, the position of a product in a search results list or the position of a page in a page view.
How is list position used?
List position is often used to analyze how well certain items perform based on their position within a list. It can help identify patterns and trends, such as whether users are more likely to click on the top items in a list or whether certain positions lead to more conversions or interactions. This insight can be valuable in optimizing the content, design and ranking of items to improve the user experience and achieve desired goals.
