Location ID (GA4 metric)

A "Location ID" in the context of Google Analytics 4 (GA4) is a metric or data element used to identify the location or origin of traffic to a website or app. This can refer to the geographic location from which users access the website or app, such as countries, regions, cities or even specific locations.

Accurate Location Data with Location ID

The Location ID in GA4 can be useful for understanding where your users are located and analyzing how different geographic areas are performing in terms of website traffic, conversions or other key metrics. This can provide valuable information for optimizing your marketing efforts, targeting specific audiences or adapting your content to different geographic regions.