I used these channels to bring in 100+ leads in 2019

In fact, there were more than a hundred in one year.

Were they all great leads? No. Were there any fantastic leads among them? Absolutely.

Since I love sharing my secrets with you, in this article I'll tell you what channels and what ways I used to get to that number.

And yes, I know it may not be very smart to reveal this so openly, but maybe you can learn something from it and take your business to the next level.

Before we begin

To avoid any ambiguity, let me first elaborate on what I consider a lead. A lead is someone who shows interest in me and my company and may see a partnership between the two parties.

So a lead can become a customer, but also abandon a partnership because it doesn't click or because the price is too high, for example.

In 2019, I tracked all my leads in two ways:

• Measuring online conversions
• Recording offline leads

The online leads performed one of the following actions within my website:

• Clicking on the email address
• Clicking on the phone number
• Filling out the contact form
• Completing the free SEO scan I offer on my page

And no, I don't count newsletter sign-ups as leads. So I leave those out of consideration.

Offline leads are, to make it easy for everyone, leads that did not come in directly through my website. So basically just any other leads.

The number of conversion I brought in in 2019

I am going to make full disclosure. Today, Dec. 8, these are the conversions on my website:

• The contact form on my website has been completed 51 times
• The SEO scan was completed 22 times.
• 11 people clicked on the phone number
• 14 people clicked on the email address.

So in total that means 98 conversions (I wrote this article in a week and a half and the counter is actually back to 101).

In addition to online conversions, I also brought in quite a few offline leads in 2019. These also came in through various channels.

The channels and number of leads she brought in for me

I put all offline and online channels in a table so you know exactly where my leads came from.

The beauty of this number of leads is that it allows me to know exactly which leads came in through which message and through which channel.

In addition, I now know which target audience makes me the most happy and energizes me and, more importantly, which channels they primarily use.

Then I can nicely adjust my website, my message and my communication in 2020 accordingly.

Small disclaimer: the offline leads are all very pure. When we talk about the online leads, it may well be that someone has contacted us twice by clicking on the phone number and sending a message, for example. For that reason, I expect the exact number of leads to be lower than 134.

Conclusion

This article is by no means to boast. After all, a mountain of leads also brings a mountain of work. Everyone I spoke to nicely. The vast majority I physically spoke to and I wrote many proposals.

This took me an awful lot of time, but in the process I learned a lot more about my target audience, my business and myself.

And now on to an even better 2020 :).