Ubersuggest review: The best free keyword tool

Because I think every entrepreneur, marketer and freelancer should know Ubersuggest and what you can do with it (especially what you can't do with it), I think it's time for an Ubersuggest review.

What is Ubersuggest?

Ubersuggest is a website by Neil Patel that you can use for free to find out keywords, receive new suggestions and discover keywords from your competitors.

You can define this per country and even per domain! In addition to finding out keywords, Ubersuggest has expanded considerably in recent years and several tools have been added.

And I'd love to tell you more about that!

How and what do you/I use Ubersuggest for?

Before I start telling you what I use Ubersuggest for, I want to show you what you can do with it and all the functionalities that Ubersuggest includes.

When you have entered a keyword, you will see four major overarching topics on the left side of the menu:

• Menu
• Ubersuggest
• Traffic analysis
• SEO Analysis

Menu
Here you will find your dashboard. Here is all the information Ubersuggest keeps for you when you have created an account.

But more on that later.

Ubersuggest
Within the Ubersuggest heading, there are three sections:

• Overview (an overview of the information related to the keyword or domain you entered): so this is where you will spend most of your time.
• Keyword ideas: when you have entered a keyword you can find relevant and related keywords here. This is one of the most powerful parts of Ubersuggest and incredibly useful for coming up with blog topics.
• Content ideas: here you get to see content written based on your entered keyword.

Traffic Analysis
This is one of the newest features of Ubersuggest. You can enter a domain here to find out all kinds of important information from your competitors

• Overview: here you will find organic search terms, expected organic traffic, domain score, backlinks and other important information from your competitor (Or your own website if you have entered it
• Top pages: here you will find the top scoring pages of the entered domain.
• Keywords: here you will find the keywords used for the domain you entered.

SEO analysis
Within SEO analysis, what you can do is actually quite logical: analyze your SEO.

It too is now divided into two parts:

• Site audit: a technical check of your website that indicates what you are doing well or not well in terms of search engine optimization.
• Backlinks: an overview of links, domain score, number of referring domains and other important link building information.

As you can see, Ubersuggest is packed with valuable tools and you don't even have to pay for them. I also use software that offers functionalities that Ubersuggest also has, but for a lot of money.

Now that it's clear what you can use Ubersuggest for, let's move on to the pros and cons.

Pros and cons of Ubersuggest at a glance

As you've come to expect from me, I like to start with the benefits:

• Ubersuggest is completely free to use
• In recent years, many new features have been added and Ubersuggest is increasingly becoming an all-in-one SEO tool
• Ubersuggest works incredibly fast
• You can get an awful lot of suggestions per keyword (just look at the image below)

There are other advantages, but I think these are the main ones. Fast forward to the disadvantages:

• The fact that Ubersuggest is free is also a drawback for me. After all, are we paying with our data?
• I've known Neil Patel longer. He has also offered products for free in the past and then changed the revenue model so that you suddenly had to pay for them while you were used to them. Clever, but irritating.

Within Ubersuggest, you can even track your positions in Google, receive more keyword suggestions and personalized SEO suggestions.

This does require you to create an account, so even there you pay with your data ...

... I think ;).

Ubersuggest competitors and alternatives

If we are going to compare Ubersuggest to free alternatives, by no means can they all do what Ubersuggest can.

And if they can do any part at all, they probably can only do so to a limited extent. For that reason, there is really no real competitor in the market.

Of course, there are paid competitors like KWFinder, but to compare them is not fair.

If you are still looking for alternatives to Ubersuggest, I recommend looking at the following tools:

• KWFinder
• Keywordtool.io
• SEMrush
• Ahrefs
• Raven Tools
• Long Tail Pro
• SERanking
• ProRankTracker

Should you be looking for other, more content-related, tools, I recommend reading the following blogs:

• 15 best keyword research tools [Free + paid]
• 10 tools that are better than Google Keyword Planner [Free & paid]
• 10 handy tools for coming up with blog topics

Other features of Ubersuggest

Ubersuggest is now much more than a tool for figuring out keywords. It is more of a platform.

So, since you can recently put your competitor's website in Ubersuggest, it is also an excellent tool for finding out your competitors' keywords.

The backlink feature and SEO analysis that I mentioned at the beginning of this review, Neil Patel also marketed as stand-alone software. So despite being under Ubersuggest, you can also see them separately from the keyword analysis feature.

In addition to Ubersuggest, Neil Patel has also set up an A-B testing calculator. It allows you to determine which variation in your A-B test was the most successful.

Conclusion

Ubersuggest is fantastic. Sure I would like to see additions and sure other paid tools are better in some areas.

But knowing that you pay nothing for Ubersuggest and that Ubersuggest sometimes has more features than paid competitors, I can't do anything else to conclude this Ubersuggest review by giving it a big 10.

Purely because it is a real addition for all startups as well as seasoned marketers.