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Insane product introduction

Based on a keyword analysis of OMA, Lassie came up with and launched a new product. It is now on the shelves and the first sales results are insane.

Review Lillian Struiksma
"When the idea was born to also make a customer-ready Poké bowl rice in addition to the dry variant, the interesting development process began. Adding sugar as well as rice vinegar was a challenge in production. As was finding the right texture; a bit sticky and nice and creamy. We succeeded and I am very proud of that. As far as I'm concerned a great addition to our Lassie product range."
Lillian Struiksma - Product Developer Lassie's Poké Bowl Rice

Objective

Finding out keywords is an important part of search engine optimization. During the first version of the keyword analysis, we always put it as broadly as possible.

The reason is that you can then work with the client to determine what you want to analyze and what you don't want to analyze. During that first version, Poké bowl rice came up.

And Paul (Marketing Manager of Lassie) was immediately enthusiastic. An easy-to-prepare alternative to sushi rice and already widely rolled out in the catering industry, so already known to consumers. With 100,000+ searches per month, this would provide a huge number of visitors and fit perfectly with the trends currently playing out in the field of food:

  • Healthy nutrition
  • Easy to prepare
  • Easy to adapt to dietary needs and taste.

Variations of Poke bowl rice

In addition to the Poke bowl rice that you can cook yourself (in 15 minutes time), Lassie has also released a ready-to-eat Poke bowl rice that allows you to put a complete Poké bowl on the table in 2 minutes. Without even having to put a pan on the stove.

Where can you buy Lassie's Poke bowl rice?

Lassie's Poke bowl rice is available at the following supermarkets:

  • Albert Heijn
  • Jumbo
  • Coop
  • Plus
  • Deka
  • Hoogvliet
customer story Lassie Poké Bowl rice

Bonus: yummy poké bowl recipes

If you happen to be still looking for tasty poké bowl recipes, these are my(Daniel's) 2 personal favorites:

- Poké Bowl recipe with rice and colorful vegetables
- Pumpkin Poké Bowl with spicy tofu and mango

customer story Lassie Poké Bowl rice