Customer case Goslinga: from 0 to 100+ achieved goals

Objective

Goslinga Interieurbouw's objective was simple: more leads and customers through the website. The focus needed to be on quote requests for the design and realization of a complete interior rather than requests for one piece of custom furniture or the makeover of one room.

0 + Texts written

0 + Organic keywords

0 + Achieved goals

0 % Conversion rate

The challenge

The challenge of online marketing for Goslinga Interieurbouw was twofold: on the one hand, everything still had to be done and on the other hand, there was a limited budget.

At the time we started working for Goslinga, there was no website. Let alone texts or a history from which we could extract data. So we really had to start 'from scratch'. With a clean slate.

In addition, Goslinga Interieurbouw has a limited budget for its online marketing. So the strategy and operations had to be designed for efficiency. On low hanging fruit. On maximum results with minimum effort. Therefore, we chose a specific SEO strategy based on only 5 keywords that would immediately generate new business.

Work performed

The process for Goslinga Interieurbouw consisted of two phases: a start-up phase and a monthly collaboration. In the phases, the following work was performed:

Phase 1 (start-up phase)

Keyword analysis
Setting up the URL structure and menu structure
SEO migration
Technical optimization
Full website measurability.

Phase 2 (monthly collaboration)

Link Building
Conversion optimization
Content creation

Results

The results after 18 months time: website is findable on 100+ organic search terms and with a conversion rate of 2.26%, we recorded 101 achieved goals in a year and a half.

Specifically, this meant that sometimes Goslinga actually couldn't handle the work anymore and we ourselves had to wait a little longer for feedback on the texts. But that, of course, is a luxury problem.

Conclusion

Even with a specific SEO strategy, great results can be achieved in the short term. This case proves that. Goslinga Interieurbouw gets more than enough work out of the website, so we don't have to invest extra in Google Ads or other online advertisements.

We continue to focus primarily on SEO, having now built up enough authority to slowly start competing on broader keywords with more volume rather than specific or local pages with a clear buying intent.