Customer case HTI-RVS: 500 conversions in 18 months

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500 goals achieved in 18 months

With our efforts and thanks to a fine collaboration, we achieved over 500 conversions for HTI RVS in 18 months. Where the challenge lay and what we did to achieve the objectives, you can read in this HTI RVS case study.

"Daniel Kuipers from OMA made our Website so good that visitors can find the products easily. HTI-RVS has become beautiful site which has allowed us to do more orders. Even in this difficult period we are getting more inquiries and orders. Daniel has the knowledge to become more findable online with the right people."

Eddie van Ruler - Owner of HTI RVS

The challenge

The challenge for HTI RVS was mainly in how we had to do justice to the products. After all, these are custom products for which quotations have to be requested. These cannot be cast in a simple webshop. So the trick was to find a good balance between SEO-technical optimization and a conversion-oriented design.

In addition, HTI RVS makes its products for B2B and B2C purposes. While the business and residential markets use the same search terms to find the products, they generally convert due to different elements. So it was also important to optimize each page for a relevant keyword with content that perfectly matched different search intentions.

0 % More visitors

0 Achieved goals

0 % Increase in conversions

0 % Conversion rate

Work performed

The process for HTI RVS consisted of two phases: a start-up phase and a monthly collaboration. In the phases, the following work was carried out:

Keyword analysis
Setting up the URL structure and menu structure
SEO migration
Building a WordPress website
Technical optimization
Full website measurability.
Link Building
Conversion optimization
Content creation
Setting up Pinterest
Posting content on Pinterest

Results

The result of all our work meant for HTI RVS that they had their best year ever in 2020 and will continue to do incredibly well in 2021. While some of that is due to external factors (such as corona), the new website, SEO strategy and Pinterest profile we set up played a significant role in it. This resulted in over 500 conversions for HTI RVS in 18 months.

Conclusion

The case of HTI RVS proves once again that the right strategy, a technically flawless website and smart content are the three most important pillars for success. Meanwhile, we keep expanding the online activities and have Google Ads and Marketplace advertising planned as the 'next step', while continuing to update and develop the website. Obviously.