Gehlen
3400+ conversions in 10 months
See the success storyThe challenge
There was no real big challenge at Walt. Few of Walter's competitors were capitalizing on delivery and even fewer were capitalizing on this online as well. So we were quickly ahead in that.
Of course, what was incredibly important this whole process was that every euro had to be well spent. There was little room for really new and innovative testing. We mainly did what we were almost certain in advance was going to work.
Another challenge was that Walter also had a shop in addition to his website. Unfortunately, there wasn't much we could do about this technically, so we couldn't measure everything properly. We were able to measure the clicks to the shop, but that was about it.
Work performed
The process for Walt consisted of two phases: a start-up phase and a monthly collaboration. During these phases, the following work was performed:
- Keyword analysis
- SEO scan
- Technical optimization
- Content creation
- Link Building
- Facebook advertising
- Google advertising
Results
This year Walt's website received over 16,000 visitors and we registered over 4800 conversions. Extremely high numbers, but with the note that this includes the clicks to the webshop (the webshop was the most important).
Take away the clicks to the web shop, we brought in about 150 conversions this year. Those were mostly calls, completed contact form and clicks on the email address.
