Client case for BURO Buiten

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From 1 application every 6 months to 3 applications per week

With the efforts of the entire team at OMA, we brought in over 120 leads for Buro Buiten (157 conversions) from January 1, 2022 to October 31, 2022. Where the challenge lay and what we did to achieve the goals, you can read in this Buro Buiten case study.

"From 1 request every 6 months to 3 requests per week With the efforts of the entire team at OMA, we brought in over 120 leads for Buro Buiten (157 conversions) from January 1, 2022 to October 31, 2022. Where the challenge lay and what we did to achieve the goals, you can read in this Buro Buiten case study."

BURO Outside -

Objective

We have now easily achieved the first objective and the second objective. Before Peter became our client, he received 1 lead every 6 months through his website. His goal was very specific: 1 lead per week.

The moment we achieved that (this happened very quickly) the goal was as follows: 1 lead every 3 days. There have been months we easily achieved that as well. Next objective: 1 lead per day.

0 + Visitors per month

0 % Conversion rate

0 % More visitors compared to last year

0 Number 1 positions

The challenge

Buro Buiten wants above all, high quality applications. In other words, requests of great value. A 3000 m2 garden, for example. Now you may be wondering, do those kinds of people google? The answer is yes.

To achieve that the current website was not enough. We needed a website that was easy to find and actually generated the leads we wanted. So we created one.

Online marketing was otherwise a black box for Buro Buiten. So we had to make very sure there was support for our ideas.

Consider:

URL structure / menu structure
Buttons (and other things important for conversion)
SEO texts
Google ADS

Work performed

We have been working for Buro Buiten for about a year now and we have done the following work:

Keyword analysis
Structure set up
Website built
Texts written
Google Ads set up
Link Building
Conversion optimization
Technology optimized

Results

February 2022 was the best month for BURO Buiten. A total of 24 leads were received. From September 2021 through February 2022, there were a total of 97. And from Jan. 1 through Oct. 31, that was 157 measured conversions.

Which works out to about 120+ leads.

Looking at the number of visitors, there were 8,467 during the latter period. Half came from SEA and a quarter from SEO.

Conclusion

In the past year, Buro Buiten has already extended the partnership twice because they are so satisfied. The goal is that we continue to grow with Buro Buiten and that soon we will have several leads coming in per day.

We are hard at work, but far from finished. It's a very fun collaboration for us because Buro Buiten is open to all our ideas. Currently we are working on e-mail marketing and Pinterest. We are going to optimize those channels as well.