Tesqua Success Story

Objective

At Tesqua, the core values are surprisingly personal and surprisingly innovative. The goal was to make these core values also visible online, so that potential new members can easily find Tesqua and then, of course, become members.

0 Number 1 positions

0 % Increase in keywords

0 % Increase in organic traffic

0 % Conversion rate

The challenge

The challenge at Tesqua was primarily that there was a tremendous amount of room for improvement on the SEO front. The website was not optimized, the importance of keywords was not known, and link building had never been actively done.

Basically, this was not a problem because Tesqua has enough name recognition in the region and does (and did) a lot of marketing. But there is always room for improvement at Tesqua! They have an incredibly driven team that is happy to make time for our advice.

From moment one it was a very nice cooperation and we saw results quickly. This was mainly due to the steps that were taken together to quickly improve the organic findability. This also succeeded quickly because the things that were needed were quickly available. Furthermore, we worked together with the developer who implemented our wishes. Moreover, Tesqua thought along with us and we were given the freedom to go wild with SEO texts.

Work performed

In Q2 of 2022 we started the startup and in the summer of 2022 we started the SEO subscription. The following work was done:

Keyword analysis
SEO audit
SEO texts written
Link Building
Conversion optimization
Technology optimized
Mobile design improved

Results

The comparison is somewhat difficult to make because Tesqua did not have Google Analytics 4 before the partnership. Comparing GA4 and Universal Analytics is, of course, comparing apples to oranges.

What is most important to us is that Tesqua indicates that it is doing very well. And they notice in everything that the SEO is working.

Registrations are higher than last year, the first new contributors have been brought in by SEO, and the number of visitors has increased.

Another important thing to mention is that the cookie banner was not working quite right. We set that up correctly in early March as well. That does mean that some of the people (about 15-20%) do not accept the cookies and thus are not measured.

Conclusion

Tesqua is very pleased with the collaboration and so are we. It's very nice to work for a local business owner, where it's easier to just go, rather than schedule a team meeting.

Besides both parties getting better from working together, we also get a lot of energy from working with Tesqua. So we hope to work together for a long time to come.