Those examples I called it in the following article "Affiliate marketing examples (websites).
But, of course, you can also look for affiliate marketing networks and parties. And you can find those in this article.
Does Bol.com need any further explanation? Well, I think few people know that you can also become an affiliate partner. As a publisher, if you send traffic to Bol.com and people buy something, you get commission.
And since many people buy stuff from Bol.com, the chances of you getting commission are very high.
I personally do throw Bol.com under the heading of affiliate network, but opinions are divided on that. Because you can sign up as an advertiser on Bol.com, but then you have to sell your products on Bol. If you don't, then you can't do much with Bol as an advertiser. And Bol is in this case also partly sitting on the advertiser's chair.
If you would like to know more about Bol.com affiliate, please click on the following link: https://affiliate.bol.com/nl/.
Bol.com works with 4 commission models:
The percentages behind the model indicate how much commission you get. This depends on category the products you are promoting are in.
When we talk about affiliate marketing networks, there are a few major players that immediately come to mind. TradeTracker is one of them.
Unfortunately, I myself have had mostly negative experiences with TradeTracker in recent years (on the advertiser side), but I won't elaborate on that now.
As a publisher at TradeTracker, I'm happy so far.
TradeTracker now operates in over 27 countries and works with a large number of publishers and advertisers.
Daisycon now has offices in 7 countries and they manage 1500 international campaigns. Daisycon is further part of Linehub. That is a group that owns several agencies, including a number of online marketing agencies.
We move on to Awin. Awin is also an affiliate marketing network with currently 21,200 advertisers and 241,000 active publishers.
Awin consists of a group of several affiliate marketing networks. For example, Zanox and ShareAShale.
Furthermore, Awin is available in 20 countries. Both in Europe and beyond.
PS. I'm not going to tell you when to go to TradeTracker, Daisycon or Awin. It depends on your product, your niche, as well as what you like.
Tradedoubler has 15 offices, is in 81 countries and has 260 employees. Currently there are 2,000+ advertisers and 180,000+ active publishers.
That's really all I can say about it ... After all, this is simply one of the largest affiliate marketing networks.
Wehkamp is not really a full-fledged affiliate network. It's more like Bol.com in that respect. In fact, you can also put your products on Wehkamp.nl and therefore Wehkamp is partly in the advertisers' seat as well.
After all, they want the traffic.
As a publisher, you can do a lot with Wehkamp. You can send visitors to their website, just like with Bol, in the hope that they will buy products there.
These are the benefits Wehkamp itself lists on its website:
Amazon is in the same league as Wehkamp and Bol. In fact, it is also partly in the advertiser's seat because they want to bring in the traffic themselves.
Amazon, of course, has an incredibly large number of products on its website, but it still has ground to gain in the Netherlands.
The percentages range from 1 to 20 percent, but for most categories they are around 4-5 percent. You can find all commissions here: https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ.
PayPro is a Dutch affiliate marketing network that focuses mainly on digital products. Think courses, e-books, online training and software.
It is a platform both for advertisers and publishers. So you can advertise your products through PayPro or earn more dollars as a publisher.
Plug&Pay is a tool from our friends at IMU. Like PayPro, they are an affiliate network that focuses primarily on digtal products. Software, e-books, training and communities. On their marketplace(https://marketplace.plugandpay.nl/) you can see the complete offer.
And we have arrived at the last example: Coolblue. Coolblue has its own affiliate program and is therefore also the advertiser. Because Coolblue is an established name in the Netherlands, the conversion rate is often somewhat higher than, for example, Amazon.
Coolblue lists the following USPs on the website about their affiliate program:
There are many well-known affiliate marketing parties, but some examples are TradeTracker, Daisycon, and Awin. These parties have a large network of advertisers and publishers and offer various tools and technologies to enhance the affiliate marketing experience.
Yes, definitely! These parties are suitable for both beginners and advanced users. They often offer support and guidance for beginners and have easy-to-use dashboards to monitor campaign performance.
Yes, there are many international affiliate networks available, such as Rakuten Marketing, CJ Affiliate, and Amazon Associates. These networks often have a wider reach and offer access to advertisers and products around the world. Be aware that some networks have certain requirements, such as a minimum number of website visitors or a certain niche focus.
Written by: Daniel Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.