Q1 2019: Social media market share in the Netherlands and Europe

Spring is just around the corner!

And so it's time for a new, fresh overview of the market share of social media channels in the Netherlands and Europe: the first of 2019.

Do the trends continue or did they turn out to be short-lived hypes?

Which channels are seeing their market share dwindle and which platforms can cautiously flower?

Let's go check it out!

Netherlands

At the end of 2018, Facebook seemed to be slowly climbing out of a deep valley with two increases in a row.

Little of that remains in 2019.

Indeed, Facebook's market share has not been this low in a long time.

So is the end of the one era in sight? Time will tell.

Furthermore, Pinterest's share increase continues steadily.

Also in the first months of 2019, it seems that we once again took to the platform en masse to find inspiration for the carnival or for the garden.

And Instagram has also found its way up again with a whopping doubling in market share.

Will it finally fulfill its promise?

Furthermore, Twitter's shares are also up a very small amount again.

Perhaps thanks to the past election, Twitter's shares are also up a tiny bit.

Youtube loses.

Again.

Europe

In Europe, the distribution of social media platforms' market share follows a similar trend.

Facebook is losing, Pinterest and Instagram are gaining relatively, and Youtube is also losing quite a bit here.

Twitter still gained slightly in the Netherlands, but failed to extend those gains across Europe.

But there were no Provincial Council elections there either, of course.

Perhaps it will pick up again with the arrival of the ultimate Twitter fest: the Eurovision Song Contest.

Germany

Facebook's shares in Germany were in a free fall last winter and that did not seem to stop in the first few months of this year.

However, in the last month the stock has rebounded slightly, ending this quarter with only a slight decline.

As in the Netherlands and across Europe, Pinterest is gaining tremendously again, Instagram is rising a little, Twitter is suffering a small loss and Youtube's share is going down ever gerade aus.

Belgium

The Belgians are evidently not keeping up with the European trend.

In our southern neighbors, Facebook's share actually increased and that of big winner Pinterest actually decreased.

Shocking.

Or at least remarkable.

On the other hand, Twitter's share here is also falling, Instagram is making a nice gain and Youtube is also again losing a decent proportion of its social media market share.

Conclusion

At the end of 2018, Pinterest proved to be the big winner.

And that, apart from its result in Belgium, is also the case in the first quarter of 2019 thanks to large increases.

But Instagram is also doing good business with, relatively speaking, just as big or perhaps bigger profits.

Facebook, relative to last year, continues to fluctuate a bit.

It loses some but it also gains some here and there, so it doesn't end up with particularly large losses.

Except in the Netherlands.

And as was already the case in 2018, Twitter's market share continues to decline slightly each quarter and YouTube's now seems to be collapsing for good.

We wonder how they are trying to put a stop to that over there at the video giant.

Stay tuned!

Source: gs.statcounter.com