ID (GA4 metric)
ID (Interaction Duration) is a metric used in Google Analytics 4 (GA4) to measure the length of time a user spends interacting on a website or in an app. This metric helps website owners and marketers understand how long users stay engaged with specific events, pages or screens.
For example, ID can be used to measure the average time users spend on a particular product page, how long they watch a video, or how long they interact with a Web application. It is a valuable metric because it provides insight into user engagement and can help identify bottlenecks or opportunities to improve the user experience.
Interpretation of the ID (Interaction Duration) Metric in GA4
When analyzing ID metrics in GA4, it is important to consider several factors, such as the nature of the content or interaction, as these can affect how long users engage with it. It can also be useful to compare ID with other measurements, such as bounce rate and conversion rates, to get a more comprehensive picture of how users behave on a website or in an app.
