Q3 2020: Social media market share in the Netherlands and Europe

It's October already. And while your stew is simmering nicely on the stove, you have some nice time to check out the Q3 2020 social media market share in the Netherlands and Europe.

After all, Corona continues to make quite an impact on everyday life, and you're curious to know if that will affect your use of social media channels. Or, more importantly, on your content marketing or advertising strategy.

Let's stop beating around the bush and dive right into the numbers!

Netherlands

We'll get right to the point: little exciting happened with social media market share in the Netherlands in Q3 of 2020. Okay, Facebook gains a little and Pinterest loses a little, but the differences from June's figures are minimal.

And the same is actually true for Twitter, Instagram and Youtube.

It looks very much as if users and advertisers have been using the social platforms in a similar way over the last summer months. Little new under the sun, then.

We can't really say anything meaningful about it (yet). Let's take a quick look at the social media market share in Europe. Perhaps there are significant differences or trends to be discovered there!

Europe

Little has changed in social media market share in Europe as well. Pinterest, as in the Netherlands, loses a little bit and gives it mainly to Facebook, making the already huge share of Europe's largest platform even slightly larger.

For the rest, the different again are too small to really speak of a trend. Let alone a remarkable rise or fall. That is simply all we can make of it.

So far it seems to be a relatively boring edition of this series of blogs on social media market share in the Netherlands and Europe. But let's still take a look at Germany and Belgium.

Germany

Hey, something is happening at our eastern neighbors!

Also in Germany, Facebook is taking market share away from Pinterest ... but on a much larger scale! Indeed, Pinterest is losing almost 40% of its share. That's a lot.

Apparently, all Germans got their gardens in order, baked all the cakes there are and did all kinds of crafts with their kids (or whatever they need some Pinspiration for) and went back to Facebook en masse.

In any case, something to take with you if your business includes the German market!

Belgium

With a decrease and increase of about 3%, the change in market shares of Pinterest and Facebook, respectively, is smaller than in the Netherlands, but slightly larger than in Europe.

And that is all we have to say, because relatively little has changed in the proportions of the various platforms in Belgium as well.

Conclusion

Whereas in the previous quarter "inspiration channels" like Pinterest and Youtube were still making big gains, that growth seems to have stagnated in recent months. In fact, all the jobs in and around the house have been done and the need for inspiration is even declining. And for the German Pinterest even more so.

Despite the fact that, as users, we are actually using social media more overall, advertisers still don't seem to want to take risks by investing in a campaign on platforms with a relatively uncertain ROI. As a result, Facebook remains the clear market leader.

In short, the crisis will continue for a while. And so do the measures. We are still (or again) sitting at home and indoors a lot, but still seem to entertain ourselves in the same way with social media. It's not getting boring yet. And that is perhaps the most remarkable thing about this whole story.

Source: gs.statcounter.com