Converting & Informing keywords: a simple explanation

Of course, I will always continue to provide those explanations, but I guess a handy article for reference wouldn't hurt.

And this is that article :-).

What are keywords?

If you want a long explanation about keywords, you should read my article "this is how to determine the best keywords" . But here I also have a short explanation:

'A keyword is a word, or a combination of several words, that people type into Google to arrive at a particular search result. That search result can be a piece of information, but also a solution or a product, for example.'

What are converting keywords?

The word converting is similar to conversion. And a conversion is an action or goal on a Web site that you want people to perform. For example, making a purchase, filling out a contact form or downloading an e-book.

So a converting keyword is one in which people have the intention to make a conversion. To convert.

Since you want to drive conversion with a converting keyword, a converting keyword is ideally suited for a landing page.

Here are some examples of converting keywords:

• Buy red bicycle 28 inch
• Plumber Ede
• Black Tommy Hilfiger polo shirt
• Wooden canopy with shed

What are informational keywords?

Now that you know what a converting keyword is, you probably also know what an informing keyword is. Namely, a keyword where people are looking for a piece of information.

Here are some examples:

• Repairing your own e-bike
• Unclog your own sink
• Fashion trends 2022
• How do I build my own barn?

And as you can see from this list, informational keywords are ideally interesting for blogs. With these, you want to teach people something and make them smarter.

How do you choose a good keyword for your landing page or blog?

In this article, I won't go further into whether a keyword is good or bad for you, but I do want to share a few rules of thumb.

• Is a keyword informational in nature and you do not expect a direct conversion? Then this keyword is suitable for a blog.
• Is a keyword converter in nature and do you hope to get a conversion out of it right away? Then this keyword is suitable for a landing page.