Of course, you should not just pluck an image from the Internet and attach it to your blog. In fact, that can get you into big trouble. You are violating the copyright of the creator of the photo. And that can result in a large fine.
To avoid that, you can use royalty-free photos. In this blog, we have listed the 9 best websites for free royalty-free photos for you.
Using images is good for the findability of your page. Besides being an easy way to enrich your content, search engines really like images.
The filename and alt tag of the image help Google better understand what the page is about. Provided you have optimized it for the keyword of course ;).
The best photos for your company are of course photos of the company and the people themselves. Preferably taken by a professional photographer who knows exactly how to put your company on film.
Is hiring a photographer not possible? For example, because the budget does not allow it. Then you quickly end up with stock photos. And we're not talking about those awkward, exaggerated and posed stock photos, but beautiful images that fit your subject.
Images may have some rights attached to them:
Copyright: The main one. A photographer has the right to decide where and when his work is published. This is valid up to 70 years after a photographer's death. After this, the photo falls into the "public domain" and can then be used by anyone. Then it is again a royalty-free photograph.
Portrait rights: If a photographer has commissioned a portrait from someone, the person depicted may or may not give permission for publication.
Personality rights: Photographers can object if others tarnish his or her work or rename it.
A royalty-free image is one in which you don't infringe on any of these 3 rights. And there are some very good websites that offer only free royalty-free images. Check them out below.
A royalty-free image is an image that may be freely used for various purposes. Copyright, portrait and personality rights are not violated in a royalty-free image.
There are rights on every image that prevent distribution. This is because the image is the property of its creator. Do you use someone else's image? Then the creator can object, which can lead to high fines.
There are a lot of different websites that offer royalty-free photos. Examples include Unsplash, Pexels, Kaboompics and many more.
When using a photo, always assume that the image is not royalty-free. Only images taken from designated websites can be used without naming the author.
Written by: Nicole de Boer
Nicole is Teamlead CRO at OMA. She spices up your website with fine SEO content and chops up your competition. Delicious and healthy all in one.