Penguin update

The Penguin update was launched by Google to recognize and prevent link spam and web spam. Google's search engines scan the website for these types of spam to determine a website's ranking. The goal of this update from Google is to clean up spam websites so that higher-quality websites rank higher in search results.

What does the Penguin update pay attention to? 

Initially, Web sites could incorporate as many links on pages as possible to move up in the rankings. Thanks to the Penguin update, the focus shifted to using relevant links. From the inception of the Penguin update, a lot has changed in terms of links, link ranking and link building. Within SEO, obtaining valuable links naturally has become an important part.

So natural link building is being looked at in the Penguin update. When Google detects link spam in the form of unnatural links, you can receive a penalty. This causes the website to be shown lower in search results. But how does Google's Penguin update detect link spam? For this, Google looks at:

• The quality of the websites linking to your website - When websites link to your website that look untrustworthy Google sees this as an indication of link spam
• Your history in buying links - Google Penguin can see this unless you provide these links with a nofollow tag. Then it has no negative effect on your SEO score
• A healthy link profile - The different domains where links can be found should not be too similar. This is seen by Google as an indication that the links were obtained in an unnatural way.

So buying or swapping links with other websites has a negative effect on your SEO score due to the Penguin update. This update has also brought changes to continue to boost your SEO score. One of these changes is the E-A-T method. By focusing more on Expertise, Authorityand Trustworthiness(Trust), you can end up higher in the rankings. Thus, the Penguin update does not negatively affect the SEO of your website.