Hyperlocal

Hyperlocal marketing is a form of marketing effort that specifically targets a particular local area. The main goal of this strategy is to generate or solidify local people's interest in the business. Hyperlocal is a movement that has been visible for several years. The need for regional food, for example, has increased a lot recently. According to Google, the need to support the local economy is evident through a significant increase in local search volume.

Hyperlocal marketing can be shaped by such things as company listings in Google My Business, Local search engine optimization, location-based advertising or Digital-out-of-home advertising (DOOH) that uses the power of mobile location technologies to display relevant ads in local high-traffic areas.