Menu
Table of contents
What is the best time to post on social media?
Let us help you out of a dream right away: there is no magic time when social media posts always reach many people.
Unfortunately.
In fact, the best time to post depends on your business. Of your industry. Of your target audience. Go figure.
For a pub owner, it probably makes no sense to announce Tuesday morning that his shots are half off this weekend. Customers are not ready for that at that time (with exceptions). Friday afternoon and evening are then more likely.
The other way around, of course, is the same.
For an office supply store or web shop, the weekend again is not the best time. No one is looking for a new label printer on Sunday, but perhaps a nice restaurant to eat out.
And then back to a gym on Monday to lose those calories again.
In short, a little common sense will get you a long way. It will give you a pretty good idea of your best time to post on Instagram, TikTok or LinkedIn.
But nothing is certain of course. Therefore, regularly monitor how your posts are performing and test your ideas.
Data, data ... and more data
Do you have no idea what is the best time for you? Or don't know where to start? No worries.
Fortunately, a lot of research has been done on the best time to post on social media. We know exactly what days and times most people are active on Instagram, TikTok, LinkedIn, Facebook and so on.
Therefore, we list the ideal time for each platform below.
Best time to post on Instagram
The best time to post on Instagram is in the morning on weekdays. Say between 09:00 and 13:00. In fact, it turns out that people mainly open their app during their coffee and lunch breaks to see if they have missed anything. In the afternoon and on weekends, engagement tends to be somewhat lower.
Best days: Tuesday and Wednesday
Best time: 10 a.m.
The best time for a Facebook post is early in the morning. Most users scroll through their timeline at least once on Monday, Tuesday, Wednesday and Thursday between 8 and 12. Starting on Friday, we see that people become significantly less active. On Sundays, Facebook often even seems extinct.
Best days: Monday, Tuesday, Wednesday and Thursday
Best time of day: 8 a.m.
Tip: Facebook has its own analytics tool that allows you to easily map the behavior of your fans (and thus your target audience probably). Useful if you want to make sure your posts are doing well!
Best times to post on TikTok
The best times to post on TikTok: in the late afternoon. This makes sense, since the channel is mainly used by young people, who naturally need to recover from a day of school before going to their side job or soccer practice in the evening. TikTok videos therefore score best during the week.
Best days: Tuesday, Wednesday and Thursday
Best time: 3 p.m.
Best time for LinkedIn posts
LinkedIn is the network for the business professional. Therefore, the best time for a LinkedIn post is during the week. And especially on Tuesday, Wednesday and Thursday, because on Monday everyone is busy and Friday is ... Friday. Practically weekend. Thereby, engagement is highest between 10 and 12.
Best days: Tuesday and Wednesday
Best time: 10 a.m.
Twitter / X
Twitter - nowadays X - is mainly used as an information service. Therefore, people mainly check what they have missed in the morning or during lunch. So it's best to post a Twitter message between 9:00 and 13:00 if you want to increase the chances of reaching your target audience. Especially on weekdays!
Best days: Tuesday, Wednesday, Thursday and Friday
Best time: 9 a.m.
On Pinterest, people mainly find inspiration. For decorating their garden, for new outfits, for tasty recipes and so on. They don't do this during working hours, so a post at the end of the afternoon or early evening will do the trick. In addition, the platform is especially popular on Fridays.
Best day: Friday
Best time: 5 p.m.
Snapchat
Snapchat is all about fast and lots of content. So it is best to send one or more Snaps every day to maximize your reach. In addition, users open the app mainly later in the evening. With posts between 9 p.m. and 1 a.m. (on weekends), you're often fine.
Best day: daily
Best time: 9 p.m.
Conclusion: what is the best time to post on social media?
If we lump all surveys together, we can conclude that Tuesday and Wednesday mornings are often the best times to post something on social media.
But above all, try to discover where and when your target audience is online. Use your common sense or all kinds of useful tools and test how your posts perform.
Because that's the only way to figure out the best time to post for your business.
This article was originally written on May 23, 2018 and updated on August 4, 2023.
Which day is best to post?
The best days to post are Tuesdays and Wednesdays. On Monday, Thursday and Friday, social media is generally used somewhat less. On weekends, engagement is lowest on many channels. Especially on Sundays, people don't seem to scroll through their timelines!
What is the best time for an Instagram post?
The best time for an Instagram post is 10:00 am. In fact, many users check their Insta during coffee and lunch breaks. By posting something around 10 a.m., you can be sure your post will be seen. Moreover, a story is often almost at the front of the line then, too. Exactly what you want!
What is the best time to post a TikTok?
The best time to post a TikTok is in the afternoon between 2:00 and 5:00 pm. That's when reach and engagement are highest. Especially if you post your video on a Tuesday, Wednesday or Thursday you often score points. Evenings and weekends are generally much less viewed on TikTok.
Written by: Daniel Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.