Shipping tier (GA4 metric)
In Google Analytics 4 (GA4), the term "Shipping tier" represents the shipping category or shipping tier used to classify and track the shipping costs or methods of an e-commerce transaction. It is an important element in e-commerce tracking because it allows businesses to gain detailed insights into their shipping costs and patterns.
Accurate shipping cost analysis with Shipping Tier
Using Shipping tier, for example, companies can categorize and analyze different shipping methods, such as standard shipping, express shipping or free shipping. This allows them to understand which shipping methods are most popular with customers and which may be the most profitable. Moreover, they can accurately allocate shipping costs to specific transactions, giving them a deeper understanding of the cost structure of their e-commerce operations.
With this valuable data, companies can make strategic decisions, such as optimizing shipping methods, adjusting shipping costs or offering promotions to increase customer satisfaction. Shipping tiers in GA4 thus provide a useful tool for companies to improve their e-commerce performance and operate more cost-efficiently.
